toys & games
Meerkat magic from Big ideas from
Dowman Soft Touch
Little Star Creations
Little Star Creations, the character imprint
Dowman Soft Touch is currently experiencing huge their mother and are doing well. Dowman Soft
of Holland Publishing PLC is exhibiting at
demand for its marvellous plush Meerkats. With Touch is a specialist in plush wildlife from across
a number of trade shows throughout 2010.
over 7,000 pieces arriving over the next few weeks the globe and proudly claims to offer the largest
With a successful Toy Fair and Spring Fair
and another 34,000 pieces to follow, the brand is range of products in Europe. Over 21 years the
under its belt, the brand looks forward to
set to make the most of the current Meerkat melee. brand has built a reputation with customers for the
Toymaster, and London and Bologna Book
Following the success of the T.V. series currently extensive variety of animals it manufactures, rang-
Fairs where it will be offering an exciting
being re run on Sundays, and the latest T.V. advert, ing from widely known species to some of the
new range of products including the first
Dowman Soft Touch reports that demand has in- more obscure animals in the world. It is committed
ever licensed character headphones designed
creased to unbelievable levels. Furthermore it was to raising public awareness to the lesser known and
specifically for young children. Since it’s
recently reported in the London Metro that an sometimes endangered species of animals, having
launch less than a year ago, key licences
Animal Rescue centre in the West Midlands used worked with wildlife organisations globally in de-
signed include Peppa Pig, Groovy Chick,
one of the plush Meerkats as a surrogate mother signing and supplying particular kinds of animals
Dora the Explorer, Little Princess, Mr. Men,
for five orphaned Meerkat pups after they lost their to support various conservation programs.
Ben 10 and most recently Spongebob
mother, Anika, two days after being born. The pups For more information call 01487 840124
Squarepants. Other innovative products in
now snuggle up to the cuddly Meerkat like it was or email meerkats@dowman.com
the new range include children’s magnetic
height charts, complete with activity pieces
and stickers. Licences signed for the height
charts include popular kid’s characters such
as CBeebie’s Big and Small, Dora the
Explorer, Little Princess, Peppa Pig and
more. Plus for 2010 Little Star Creations will
be launching a range of Waybuloo Creativity
Packs. The company has achieved FSC
(Forest Stewardship Council) certification
and is looking forward to developing these
plans in 2010 as well as focusing on building
on its initial success with ongoing discus-
sions with several other key licences within
the pre-school sector.
For more information call 020 8498 7226,
email sales@littlestarcreations.co.uk
or visit www.littlestarcreations.co.uk
Preserving playtime with
their imaginations through creative play, acting and
drawing. Created to encourage problem-solving
The Jollybox Company
skills, communication and social interaction,
Jollyboxes contain illustrated flash cards, an inspira-
Faced with a nation of multi-media obsessed tion booklet and an activity book with puzzles,
children, The Jollybox Company has launched a themed games, amazing facts, exciting new charac-
brand new range of themed playtime boxes ters and creative ideas for budding young artists.
aimed at instead inspiring young children’s imagi- For more information call 01242 577231,
nation through creative role play. Each Jollybox email info@thejollyboxcompany.co.uk
contains the tools to transport a child into an ex- or visit www.thejollyboxcompany.co.uk
citing, imaginary world of characters, themes and
scenarios. Whether it is a dinosaur, an explorer or
an airline pilot, children are encourage to explore
12 Department Store Buyer
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