NGB RESTRUCTURING
ROUNDERS ENGLAND
Alison Howard, chief executive, Rounders England
T
his year has been a year of big changes for Rounders
England. After 65 years, the National Rounders Asso-
ciation was rebranded as Rounders England. We also
received a huge 450 per cent increase in funding from Sport
England, as a result of the positive development the gov-
erning body has already made. Over the next four years the
£2.2m funding will be invested in rounders to help grow
and sustain participation.
Participation among adults has increased to 43 leagues in
many areas of England and the latest Sport England figures
show an increase in participation of 79 per cent between
the Active People Surveys 1 and 2. Over 58,000 adults now
regularly play the game and participation in schools has
also increased by 5 per cent since 1994, with 89 per cent of
schools now offering rounders to boys and girls.
Over the next four years, we aim to increase participation by
13,800 by delivering relevant, innovative and targeted projects.
The first project is to support development in other areas
Developing a professionally-trained workforce
of coaches, tutors and assessors will provide
high quality courses, events and competitions
by strengthening the infrastructure and corporate identity of to provide a higher quality of courses, events and competi-
the organisation. Staff numbers increased in April 2009 from tions that will help to meet the needs of players
four to 12, comprising of HQ and delivery staff in three care- and help grow and sustain participation.
fully prioritised regions; the East and South East of England We will provide more playing opportunities by developing
and the London area. A new corporate identity has also been STAR (Satellite Training Academies for Rounders) centres and
introduced – bringing with it plans to develop the website, an indoor rounders game, so people can play all year round.
data management systems and introduce new communi- Increasing participation will also provide more opportunities
cation methods, which will help the game to appeal to a for competitions at both adult and younger player levels – re-
broader audience and ensure a consistent and strong brand sulting in a larger talent pool and a higher profile of the sport.
presence across all Rounders England activities. The challenges and changes facing rounders over the next
Other projects include developing our coaching cours- four years are huge, but with the support of Sport England
es, where Rounders England intends to produce 370 new and other partners – including SkillsActive, SportscoachUK,
coaches this year alone. Developing a professionally trained the Youth Sport Trust and the County Sports Partnerships –
workforce of coaches, tutors and assessors will help us rounders is well placed to deliver.
NETBALL ENGLAND
Paul Clark, chief executive, England Netball
T
he Whole Sport Plan (WSP) funding (2009-2013)
allowed England Netball to significantly grow its or-
ganisational structure to meet our grow, sustain and
excel strategic outcomes.
To maximise our impact at community level we have re-
cruited a team of 50 county-based netball development
officers (a combination of part- and full-time posts), to work
with our volunteers and partners at a local level to deliver
increased participation in the game, a stronger presence in
schools, more and better quality junior clubs and a more ef-
fective link between the latter two. This is based on the core
assumption that to significantly grow participation in the
sport we must have a stronger presence (volunteers and paid
staff) at grassroots level. This has virtually doubled the size
of the organisation.
64 Read Sports Management online
sportsmanagement.co.uk/digital Issue 4 2009 © cybertrek 2009
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