PROFILE
The club should be accessible,
affordable and self-support-
ing – bringing enjoyment
to kids, pride to adults and
producing exceptional talent
Site Specific
There has been much speculation about
the location of the club, with various
towns and cities claiming to have se-
cured it. However, Murray is quick to
point out that no decisions have been
made as to the location, although she
does have a preference: “Ideally it will
be near to my home in Dunblane. Within
the Stirling catchment would be ideal
as I know the area well but the club has
to be viable and so to ensure all options
are identified I have recently advertised
for sites and potential development
partners within the Scottish central belt.
There have been more than 80 positive
responses to the concept, within Stirling
and further afield and I am currently
reviewing all the data,” she explains.
This could be a lengthy process, but
Murray’s keen to get the project mov-
ing forward as quickly as possible. “If I
want to have the club opened during get behind it too. Alongside this, I have Given Murray’s undeniable focus and
2012, there is urgency in selecting a site also had a great deal of support for the commitment to make things happen,
and development partner, but as both concept from individuals and compa- this may not be a one-off project. In-
are critical to success I will take time to nies who are keen to invest in tennis. In deed, she believes her approach could
ensure I get it right,” she says. summary, I’m hoping that substantial be replicated in other cities and towns of
funding can come from grants and from a certain size and could be rolled-out if
Financial Support benefactors so we can minimise any bor- the initial project proves successful. “I’m
Then there’s the question of funding. To rowing required to build it.” not trying to build a club that makes
realise Murray’s vision will cost several Murray’s two sons, Andy and Jamie, a fortune for me,” she says. “I want a
million pounds, so where will the money are strong supporters of this initiative: club that is accessible, affordable and
come from? “Obviously I’m hopeful “They have discussed the concept with self-supporting and brings enjoyment to
the LTA will provide financial support,” me and believe that the type of club I kids, pride to adults and maybe produc-
Murray explains. “Roger Draper – chief propose would have been very benefi- es some exceptional talent as a result of
executive of the LTA – has been incred- cial in their earlier years of development. the culture created within it.” ●
ibly helpful in getting the project to its They are obviously keen to help promote Phil Sandilands is director of specialist
current position and I am very optimistic the club and I’m sure they’ll be popping sports consultancy TrioPlus and is work-
that the Scottish funding agencies will in from time to time when it opens.” ing with Judy Murray on this project
38 Read Sports Management online
sportsmanagement.co.uk/digital Issue 4 2009 © cybertrek 2009
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