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PROFILE
JUDY
MURRAY
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espite the millions of pounds Judy Murray believes she knows where for a few months of the year due to the
pumped into the sport each it’s going wrong and thinks she has the weather. There is no doubt the lack of
year, British tennis continues answer. She knows she has achieved her regular playing and competitive oppor-
to struggle to develop world- goal in supporting her sons, Andy and tunities restrict the attractiveness and
class players. Recent relegation to the Jamie, as far as she can to reach their growth of tennis in Scotland,” she says.
third tier of the Davis Cup served to tennis potential. With all this experience Her vision is to establish a family-
further highlight the lack of top ten- under her belt, she is now turning her orientated tennis club that is accessible
nis talent in Britain. With only one attention to her homeland to help drive to the local community but will act as
player in the Men’s Top 100 (Andy Mur- forward Scottish tennis. a hub for tennis in the area. “Over the
ray – World Ranking 3) and three in the years, I have gained huge experience
Women’s (Anne Keothavang (72), Elena Access for All when travelling abroad that tells me the
Baltacha (93) and Katie O’Brien (98) – all Her ambition is to build and run a com- successful places for producing young-
hopes are pinned on the juniors coming munity tennis club and plans are already sters are clubs where there is a sense of
through the ranks. well under way. “This is a huge belonging and where the whole fam-
opportunity to grow the game ily comes to play. It’s important too for
in Scotland,” Murray explains. kids to be able to play against adults,”
“There are only five indoor cen- she explains. “Nowadays, we’ve got
tres offering 28 indoor courts into a culture where the better children
that are open to the public in practise and play at an indoor centre
Scotland and they are expen- with people their own age. That’s fine
sive – up to £20 an hour at in terms of learning how to hit the ball,
peak times. With the excep- but it doesn’t teach you how to play the
tion of Aberdeen, which has game and this has an impact on produc-
four indoor courts, these are ing match winners.
all situated within the central “Tennis clubs provide the means
belt, so there are huge parts whereby the right development culture
of the country where ten- can be created, support from local busi-
nis can only really be played nesses can be achieved and a sense of
loyalty and volunteering can be de-
Left: Judy Murray and Phil veloped. But my vision isn’t just about
Sandilands look over plans developing young talent. It’s important
Issue 4 2009 © cybertrek 2009 Read Sports Management online sportsmanagement.co.uk/digital 35
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