Business First Issue2 Vol5 CH8:Layout 1 23/10/2009 14:50 Page 51
Telecommunications
“Communication is at the heart of
our success. BT is at the heart of our
communication.”
T
he Maxol Brand is one of the most recognised brands in Northern
Ireland with 96 service stations and almost 250 vehicles on the road
delivering home heating oil.
Paul Hackett, general manager and director of Maxol
With over 300 competitors, Paul Hackett, general manager and director of
Direct NI Ltd talks to Business First
Maxol Direct NI Ltd, believes that it is crucial to offer the right costs and
customer service to stay ahead of the competition. BT, he says, is helping to
give the company an edge.
“As an organisation which operates across Northern Ireland we need to
be able to rely on an effective communications system – between depots,
drivers, offices and customers.
“A first class communications network gives us the ability to stay ahead of
competitors in a highly aggressive market. People are much more price and
budget aware and we need to cut costs wherever we can.
“The solution from BT has had a major impact on internal efficiency by
providing us with one simple bill. They have also overhauled our tariffs,
from land lines to mobile and broadband, enabling us to receive an almost
50 percent reduction in our bills - savings that we pass straight onto our
customers.
“As our business continues to evolve, BT has evolved with us. It plays an
integral role in our ability to continue to engage in the growth process.
When we started out with BT we had landlines, now we have a complete
unified communications solution that is both competitive and reliable.
“We believe in good customer care. We believe in BT. Having this kind of
security in a communications company who has our time and best interests
at heart makes BT the only choice for our business,” concluded Paul
Hackett.
“We understand the significant economic and competitive pressures that
our customers face. We believe that by harnessing networked IT services
effectively, these organisations can improve their efficiency and
productivity and stay ahead of the competition. BT meets our customers’
needs by providing holistic solutions – innovative, good value services that
are underpinned by excellent customer care.” said Colm O’Neill, managing
director, BT Business.
BT Business. The service you deserve. The value you need.
Freefone 0800 011 3344 or visit
bt.com/busyatwork
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