ttglive.com ‘Brits eat, drink – and flirt’
Gemma Greenwood. BRITISH HOLIDAYMAKERS are the least likely to seek spiritual enlightenment on holiday – but prefer the more basic pastimes of eating, drinking and flirting, according to research by Kuoni. The operator released its first ever Kuoni Global Holiday Report 2011at the start of ITB in Berlin this week after carrying out research into its customers’ attitudes in 12 markets. The independent report, carried out for
Kuoni’s behalf by Opinion Matters between November and December 2010, surveyed holidaymakers aged 25-65 from the UK, Benelux, Denmark, Finland, France, Hong Kong, India, Italy, Norway, Spain, Sweden and Switzerland. It was designed to find out how they behave
before, during and after their trip, and bring Kuoni closer to its customers. And it found drinking and eating remained the top priority for Brits abroad with 18% eating more food on holiday and 43% consuming more booze, second only to the Norwegians (43%). The Brits also ranked fourth on the list of top
five flirting nations after the Italians, Spanish and French.
kuoni report news
Maldives offer: Kuoni has joined forces with TTG Knowledge College and Online Travel Training to launch the
latest Kuoni Worldwide College training modules, covering the Indian Ocean, Far East and UAE. The training will be linked to Kuoni’s educational programme, and the first trip on offer is the Maldives, with runner-up prizes of Molton Brown gift sets. Turn to p35 to find out more...
Kuoni chief executive Peter Rothwell said the Only Norwegians beat Brits when it came to drinking abroad
Enlightenment was a turnoff, as the Brits were the most likely to say they did not want anything spiritual out of their holiday. But they did want to dress to impress as the
survey found tourists from India and the UK were most likely to buy new clothes for their trip (60% and 50% respectively). As a result, the British were ranked fourth in the list of the top five most fashionable nationalities, behind the Italians, French and the Spanish (12%).
survey would help the company understand the behaviour of customers across the globe. “This underlines our initiatives to further
extend our services and to develop our know- how to be the ‘trusted advisor’ and ‘destination insider’ by understanding customers’ deep- seated wants and needs from a holiday,” he said. Kuoni’s report cited the five most prevalent
future travel trends as exploring unseen places (38%); sustainability (34%); increased eco-tourism (27%); basic holidays (22%); and pure luxury (21%).
■Gullivers to boost Kuoni excursions, p16
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