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Mystery Shopper from Bristol


The mystery shopper visited two agencies in Bristol on a Saturday morning. They then selected two websites including a sponsored link from the results of a Google search for “round the world flights”


This week’s challenge: The mystery shopper asked for flights-only for a couple spending six months travelling around the world on a career break, with stops in Asia, Australia and North or South America. Travelling June 2011. Destinations within each continent flexible.


CHALLENGE AT A GLANCE. Who: Seal the deal Hotel plan: If clients ask for Budget: £2,400


flights only, suggest they book their first few nights’ accommo- dation in each country. It will give them a few days to plan their next move without rushing a decision.


Luxury break: Round-the- world travellers usually stay in cheap accommodation. Suggest they book their last few nights in a luxury hotel to enjoy some pampering before they return.


Where: Asia, Australia & North or South America


Pre-booking: Establish any activities they are keen to do while travelling and encourage them to book it before they leave in order to get the best rates and ensure availability.


Working visa: Suggest clients thinking of travelling for extended amounts of time to consider working visas. It gives them more flexibility if they decide to stay in a country longer than planned.


TTGhas teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTGby React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.


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