p19 Cruise Mar5 2/3/10 17:45 Page 19
ttglive.com
cruise news
Third ship to boost
Orion targets UK agents
Far Eastern sales
Sara Macefield.
moves into the Far East
AUSTRALIAN LUXURY with the addition of a
ORION EXPEDITION CRUISES is planning further adventure line Orion second ship, Orion II. As
expansion with a third ship even though its Expedition Cruises is a result, Bratton is now
second new vessel does not join the fleet until promising rich rewards targeting the UK for
April next year. for agents and opera- growth and is confident
Sarina Bratton (bottom right), founder and tors who promote and Britons could make up
managing director of the Sydney-based operator, sell its cruises to UK 15% of its customers on
is negotiating a third 100-passenger ship, which customers. Asian sailings.
would be based in the Far East with Orion II. Managing director As Orion is not that
No decision has been taken on whether the Sarina Bratton, who es- well known in the UK,
new vessel would be bought outright or leased, tablished the company Wildlife watching on the Orion Bratton accepts that the
but Bratton hoped it would join the Orion fleet in 2005, claimed that, first job is to boost
by late 2013. with an average price of about £4,000 per awareness among UK consumers and the trade.
Plans to position the new ship in the Far East person and a repeat guest ratio of 35%, there Following promotional events in London
underline Orion’s deter- was plenty of scope for retailers to earn good and Manchester last week, which attracted
mination to expand its commission. more than 150 agents and operators, she
operations to an area it “Agents that are productive and keen to work said she found the level of enthusiasm very
sees as holding immense with us will be really successful and those that encouraging.
potential. get in early will reap the rewards,” she said. The Cruise Portfolio is recruiting a dedicated
Orion II will concen- The company currently operates the 106- sales representative from next month to further
trate on areas such as passenger Orion, which offers sailings around promote the Orion brand to agents.
the Russian Far East, Australia, New Zealand and Antarctica, with Aus-
Japan’s Inland Sea, Viet- tralians making up about 70% of its passengers. ■ Contact The Cruise Portfolio on 020 7434
nam and Borneo. This is set to change next year as the line 0089 or email
andy@cruiseportfolio.co.uk
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