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in-depth
ttglive.com
Special Report: Carnival UK Cruise Report 2010
Carnival UK revealed the latest trends in a growing industry
SURVEY.
with its 2010 UK Cruise Report, launched at London’s Trinity
House, but warned of tax pitfalls ahead. By Sara Macefield Mega-ships?
Market to double
No thank you
BRITISH cruise passengers have yet to be won
over by the emergence of recent mega-ships,
which carry up to 6,000 passengers.
within a decade
In a survey by online agency Cruise.co.uk,
almost 50% of those polled preferred ships
that held between 1,000 and 2,000 passengers.
Of the 5,000 regular cruisers who took part
in the study for Carnival UK, just one in 100
fancied cruising on a ship with more than
T
he growth of the UK cruise market is kind of growth the market has experienced in 4,000 passengers, while nearly 25% would opt
unstoppable and could easily double North America,” he said. for ships with a capacity of 2,000 to 3,500
to three million passengers over the Despite the tough economic climate that last passengers. Around 20% would like to sample
next 10 years. This is the confident year saw a drop in yields for cruise lines, Carnival ships carrying fewer than 1,000 people.
assertion of Micky Arison (pictured), chairman UK chief executive David Dingle reported that Ex-UK cruising also scored highly, with 50%
and chief executive of Carnival Corporation, prices had stabilised, with Carnival UK brands preferring this over fly-cruising, mainly because
which owns cruising brands P&O Cruises, being able to hold them higher than expected. of aircraft luggage restrictions, fear of flying,
Cunard and Princess Cruises, among others. After taking a dip, onboard spend had risen potential delays and cramped aircraft seating.
His prediction, contained in Carnival UK’s 2010 too, and he hoped the advance booking period But fly-cruises found favour for more
Cruise Report, paints an optimistic picture of a would also lengthen. interesting itineraries and better weather.
thriving, developing sector that has doubled in But he cautioned against the Yet despite widespread discounts and
size to 1.55 million passengers in the last decade. “raft” of environmental related offers, the survey discovered that the
Arison predicted the UK would follow the regulations being destination and itinerary were the major
growth pattern of the US market, with cruises introduced around determining factors for more than 50%,
of any length that would appeal to virtually the world. followed by price.
everyone. He thought such expansion would “There is some The survey also highlighted the loyalty of
lead to more short voyages and a wider range danger of the rapid the cruise market’s customer base, with one in
of itineraries to Europe and Asia. growth of the cruise three regulars saying they would be prepared
“The pattern in the growth of cruising has industry in Europe being to trade down so they could still take a cruise,
seen the North American market run five to 10 stalled by regulation and 28% admitting they would cut other
years ahead of the UK, so I can see no reason and taxation,” spending to ensure they could still take their
why it should not double in size to match the Dingle warned. main cruise holiday.
10 05.03.2010
1299112991 Qantas TTG Advert March.indd 1 22/02/2010 17:09:16
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