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knowledge
ttglive.com
Mystery Shopper
from Stafford
The mystery shopper visited two agencies in Stafford on a Thursday afternoon.
They then selected a website from a Google search for “Sharm holiday
all-inclusive in June” and a company advertising in a national publication
istockphoto
This week’s challenge:
The mystery shopper asked for one week all-inclusive
in a four-star spa hotel in Sharm el Sheikh for a
couple travelling in June 2010.
CHALLENGE AT A GLANCE.
Who: Budget: £1,500 Where: Egypt
Seal the deal
Outside Sharm: For clients Budget tip: Sharm el Sheikh is Ramadan warning: Warn SMALL CHANGE: There is a
that want to see more than renowned for its wide selection clients travelling during Ra- severe shortage of small change
Sharm el Sheikh, suggest the of top-class hotels. However, madan, the Muslim month of in Egypt so suggest clients
one-hour flight to Cairo, the 50- clients looking for budget will fasting, that many restaurants hoard it where they can to
minute flight to Luxor, or the 90- find it at Shark’s Bay, 12km shut during daylight, while avoid incidents of not being
minute ferry to Hurghada. northeast of Na’ama Bay. bars close for the duration. given the correct change.
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators
on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTG by React Surveys, and no further details or information can be
disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which
channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel
firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
FREE
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42 11.12.2009
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