p41 Jenny Dec11 8/12/09 11:37 Page 41
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knowledge
Jenny Ley-Meek “For those agents
willing to forfeit hibernation this
winter, work hard and stand out from
the crowd, 2010 could be a great year”
A
s 2009 draws to a close, there
can’t be many travel agents who plummet, already it looks like people are
won’t be glad to see the back of it wanting something to look forward to,
and who are now looking forward resulting in good sales for May and June
to the New Year. As a positive outlook is in next year.
the nature of our profession, I am sure This slow time has also been a
most are optimistic – believing that good time to complete online
having survived this year, the only training courses, attend
way now is up. roadshows and fam trips.
Like many agencies, here at These things are often
Superior Travel we have taken neglected when
a proactive approach to this business is booming
year’s economic downturn by but we’ve used these
re-evaluating our strategies and quiet times to familiarise
using the much-needed time to ourselves with new
plan our attack for 2010. We have products and brush up on
made changes to our business model, our selling skills which will
realising that those days of high call now pay dividends when relay-
volumes supplied from Teletext advertising ing product knowledge and enthu-
are long gone and we are no longer able to siasm for destinations to customers.
offer all of our homeworkers these leads. It is important to remember that people
We have been encouraging and assisting still want to travel. More than ever they
our staff to get out into their communities need an escape from the hum drum of
and build a client database of loyal everyday living. With luck 2010 should be
customers who return year after year and a better year for all, but for those agents
recommend us to others. We have certainly willing to forfeit hibernation this winter,
not sat around in these quieter times and work hard and stand out from the crowd,
waited for the phones to ring; we have used it could be a great year.
this time to communicate with our clients
much more than usual. We have been
keeping in regular touch with our clients
before they depart, catching up with them
on their return and throughout the year
with birthday cards and newsletters.
As 2010 dates and prices have been
released, we have been actively
promoting them. And as the nights Jenny Ley-Meek works for homeworking
draw in and the temperatures company Superior Travel
11.12.2009 41
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