p10 ATM May 8 6/5/09 22:12 Page 10
news exhibition report
ttglive.com
Arabian Travel Market 2009
May 5-8
Trade Media Partner
■ Dubai
Dubai is focusing on the trade as it aims to attract
HOTEL MANAGEMENT.
one million UK visitors this year. ttgluxury editor
Marriott signs Dubai deal
April Hutchinson reports from the ATM show MARRIOTT is to manage Emirates’ new hotel
project in Dubai.
Dubai unfazed by UK dip
The management agreement for the 1,614-
room JW Marriott Marquis Park Towers was
signed by Marriott International president Ed
Fuller and Emirates chairman Sheikh Ahmed bin
Saeed Al-Maktoum at Arabian Travel Market.
THE DUBAI Department of Tourism and Com- 2009 to around one million visitors, boosted by Emirates is investing £326 million in the hotel.
merce Marketing has reported a 5% visitor new initiatives. Sheikh Ahmed said: “We believe it will be one of
increase for the first quarter of 2009, despite These include the trade and consumer mixed Dubai’s top hotels and contribute to attracting
talk of downturn and panic in Dubai over drop- media marketing campaign which started in leisure and business travellers to the city.”
offs in tourists and scaling back of projects. April, and the launch at ATM of a brand strategy, The twin-tower hotel is being built on Sheikh
But visitors from the UK “Definitely Dubai”, to be Zayed Road in the Business Bay district. The first
were down 7% over the introduced in the UK market tower will open in 2011 and the second in 2013.
quarter. The UK remains the during this year. Fuller said he was sure there “would be more
top international market for The DTCM is completing a hotel projects in the future” between Marriott
Dubai, with year-on-year major overhaul of its trade and Emirates.
growth of 24% in 2008. website
dubaiupdate.co.uk, Emirates separately operates Emirates Hotels
Speaking at this week’s and will offer more fam trip and Resorts, which runs Al Maha and the Har-
Arabian Travel Market,
Show gains new business: Arabian
places than ever before bour Hotel and Residence in Dubai, with further
DTCM UK director Ian Scott
Travel Market opened with one of its
from the UK, said Scott. properties planned for Seychelles and Australia.
said: “The outlook remains
largest attendance figures since it
The DTMC boosted its
very positive and that small
was launched 16 years ago.
presence at this year’s ATM,
decline is much less than bringing 28% more hosted
FIRST-CLASS CABIN.
Organisers reported only a “few
many had predicted.”
cancellations and marginal declines”
buyers, among them UK
Life is suite with Etihad
He added: “The economic
in exhibitor numbers and floorspace.
delegates from Elegant
climate and exchange rate
The show attracted 2,100
Resorts, Emerald Global, ETIHAD Airways unveiled its new first-class
aren’t in our favour, so we
exhibitors from 69 countries.
The Affordable Travel Group cabin suite at this year’s Arabian Travel Market,
have to work hard to main-
Destinations including Hong Kong,
and several golf specialists. following a $70 million revamp.
tain our position. We’re in
Thailand, Greece, Cyprus, Italy, Iran
It also took five UK opera- The cabin has 12 individual suites (pictured),
the same position as count-
and Kenya took larger stand space
tors, including Cox & Kings, each with an 80.5-inch flatbed with built-in
less other destinations in
this year, while Romania and
Turquoise Holidays, Jasmine massager, lumbar support and power sockets.
that respect.”
Cambodia were among those
Holidays and Luxury Trips, The suites feature sliding doors, a wardrobe,
He said the UK market is
exhibiting for the first time.
on a fam trip to showcase minibar and 23-inch LCD screen with 600 hours
predicted to grow through Dubai products. of on-demand entertainment.
Etihad chief executive James Hogan said: “A
downturn is exactly the time when an airline
DUBAILAND.
phase of the development is open and includes a needs to demonstrate its commitment to the
Royal Caribbean alliance
shopping mall, cricket stadium and golf complex. highest standards of service excellence.”
Adam Goldstein, chief executive of Royal
ROYAL CARIBBEAN International has entered Caribbean International, said: “The partnership
into a marketing alliance with Dubailand, the comes at an opportune time as we gear up for
world’s largest tourism development. the launch of our first Arabian dedicated season.”
The attraction will be included in the cruise Mohammed Al Habbai, senior vice-president
line’s shore excursions, with Brilliance of the of Dubailand, added: “We are confident the deal
Seas set to be based in Dubai next year. will contribute to the growth of tourism.”
Royal Caribbean will help promote Dubailand
through its agent network worldwide. The first ■ Cruise news, p22
10 08.05.2009
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