p22 Conf MAy1 28/4/09 18:24 Page 22
news conference preview
ttglive.com
Ace convention 2009
June 17-19 ■ Dover
Focus on existing clients
in lean times – Burnham
Lee Hayhurst. DANCE COMPETITION.
GETTING the most out of your existing customers
Watch agents dancing!
and focusing on the most profitable product will
be key to surviving the downturn, delegates will Strictly Come Dancing professional dancers
be told. Matthew and Nicole Cutler put the semi-finalists
Andrew Burnham, principal at charter of TTG’s UK Travel Dance Stars through their
accountants McIntyre Hudson, will give his paces on Saturday.
latest assessment of the state of the UK Six agents were invited on to Princess Cruises’
economy and the cruise industry. Grand Princess in Southampton to compete for
He said bolstering repeat business through Andrew Burnham (left) and Giles Hawke the chance to dance in the final at the UK Cruise
good customer service management will be vital Convention in June.
as the recession depresses sales. is coming through and the fact is the number of Ian Crampton, Virginia Hunt, Sandra Brown,
“You have to make the most of your existing people travelling is down,” he said. Nicola Birch, Alywn Rogers and Laura Wright
customers in a recession and you really have to “We are 20% down across the board in terms (below, with Matthew Cutler) were given a full
sharpen your act on market knowledge,” he said. of air traffic – these are real numbers. The ques- day of tutoring before it was revealed which
“The firms that will prosper will recognise the tion is how does this affect cruise agents.” three would go through to the final.
products that are most profitable and get their Burnham will share the stage with Giles To find out who made it, and to see our
staff into that.” Hawke, sales director of Complete Cruise exclusive Travel TV footage of the semi-final day,
Burnham, who has several cruise line and Solution, who will explain how agents can make go to
ttglive.com.
retail customers, will give an honest assessment the most from the cruise business.
of the travel market. “You often hear from agents how they cannot
“I will be trying not to depress but put compete and cannot make any money,” he said.
a realistic marker “I will dispel some of that and offer sugges-
down. The evidence tions about how agents can make money.”
Follow all the action at
ttglive.com/ukcc
THE UK Cruise about what a fantastic day they had.
Convention 2009 You can also now follow development on
in Dover is set Twitter, the micro-blogging site that is the
to be the most latest online phenomenon.
interactive yet. As well as contributions from TTG, the
A new Face- Ace Bunny is also keeping you updated at
book fan page
http://twitter.com/bunnyisace.
has been set up Keep an eye on
ttglive.com/ukcc for all
where pictures and videos will be posted and the latest news and to find out how you could
discussions will take place before, during and win a free place at the convention as one of 10
after the event. TTG Roving Readers.
Go there now to see how TTG and Princess
Cruises’ Travel Dance Stars semi-finalists
got on last weekend, and hear them talk
22 01.05.2009
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