Afr 4-6 apr10 6/4/09 10:46 Page 51
ttglive.com
africa knowledge
ys
in sterling so that effectively there is a
special offer, as well as a fixed price with no
V
i
rgin Holida
exchange fluctuations,” says Peter Byrne,
manager director of stays at Kinasi Lodge
on Mafia Island in Tanzania.
In general, Kenya is regarded as offering
great value, with its wide range of
attractions weighing up for a varied trip
with low transfer costs. And the recent
decision by the Kenyan government to slash
visa prices by half, combined with park dis-
counts to welcome back tourists after recent
political troubles, is another useful sales tool.
“South Africa is particularly good value at
the moment due to the beneficial exchange
rate, with Kenya also proving affordable due
and 12 nights for the price of 10 in Botswana Value for money to recent reductions in park fees,” confirms
and Zambia, while Imagine Africa is offering While discounts and added extras appear to Mags Oliver, worldwide product manager for
two free nights with every six booked. be generating some return, some regions Virgin Holidays. “We have some great offers
Most operators hope the lure of extra days tend to offer better value than others. South available for safaris in Kenya, beach breaks
will drive earlier bookings, or bookings Africa, for example, was recently voted best in Zanzibar and city breaks in Cape Town.”
during traditionally low periods. for exchange rate value by The Times.
And Kuoni’s Ed Lights says it is starting to Another thing for agents to look out for Set customers’ sights
work: “Governors and Mara Bushtops have are governments and companies that offer So despite the economic gloom, agents
been strong in this area, with savings at financial incentives and sterling exchange should not give up on selling Africa. With
Governors if booked four months in advance, offers to target UK customers. suppliers doing their utmost to stimulate
and four nights for the price of three at “Probably the most useful thing for the demand, the trade can persuade customers
Mara Bushtops until the end of June.” British market is that we’ve re-set our prices that they might never get a better chance.
The Gambia
Summer
in
Outside the Euro Zone No Jet Lag
• •
Uncrowded sandy beaches Around 30˚C every month
• •
Under 6 hours from the UK English speaking
• •
2* Holidays from £299 – Ngala Lodge, boutique hotel from £499
0845 330 4567
www.gambia.co.uk
10.04.2009 51
SNBGEN13156_AD2_143x230_QE 1 31-03-2009 11:08:08
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