Afr 4-6 apr10 6/4/09 10:43 Page 50
knowledge africa
ttglive.com
Camp luxury safaris in Kenya by £579. anniversary or a honeymoon, and they’re
o
urism
And Explore! has cut the price of its epic aware the cost will be between £1,000-
an T
three-and-a-half-week trips around South £2,000 per person. But they’re still looking
Africa and Botswana, by £451 and £350 for value, and seeing the offer of something
South Afric
respectively to £2,599 and £2,380, including extra can cause them to come in and book.”
all flights and accommodation. So while a discounted price might spark
“A lot of the safari lodges have dropped initial interest, it’s often the promise of some
rates to encourage sales,” confirms Ed Light, luxury extras that can close the deal and
Africa product manager for Kuoni. offer great sales opportunities for bookers.
“With all partners offering great rates, “For those solo travellers, couples or
this has stimulated safari sales, with many families eternally on the verge of booking
customers also choosing to extend their trips their first safari, this could be just the
with stays at the beach.” incentive needed,” adds Eshelby.
Add-ons thrown in Extra nights
Other operators have got creative with In the face of the recession, operators are
“bonus” add-ons and discounts included also turning to the tried and tested incentive
when travellers book a full trip. of throwing in extra nights for free. As well
These include free accommodation for the as being a good way to add value to a trip,
bride on honeymoons booked with Imagine extra time also neatly opens up a raft of op-
Africa, and discounts on spa treatments and portunities to sell extras to fill clients’ time.
balloon rides with Sanctuary. Additional days can be used to add a few
“We’ve had great results from offers like days on the beach. Or for those travelling
two-for-one ballooning,” says Somak’s Louise to Africa but not going on safari, operators
Newton. “Agents report they are very helpful such as Kabiza offer the chance for a one-day
when it comes to closing sales. Often these safari “taster” in Uganda.
kind of trips aren’t that price-sensitive Sanctuary Retreats is offering six nights
because people will be booking for an for the price of four on its Tanzania camps
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SNBGEN13156_AD2_143x230_QE 1 31-03-2009 11:08:08
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