p42-43 Mystery Shopper feb20 17/2/09 17:30 Page 42
knowledge
ttglive.com
Mystery Shopper
from Bournemouth
The mystery shopper visited two agencies on a Tuesday morning, then chose
two websites including a sponsored link from an internet search for “USA
West Coast fly-drive touring holiday with car hire”
ommission
This week’s challenge: The mystery shopper asked for
o
urism C
return flights for two adults travelling at the end of April or
el and T
r
a
v
beginning of May to LA and departing San Francisco two
weeks later. The couple asked for accommodation for the first
alifornia T
night and car hire to drive to San Francisco.
t Holmes, C
R
ober
CHALLENGE AT A GLANCE.
Who: Budget: £1,350 Where: San Francisco & LA
Seal the deal with these tips from Training for Travel
Deals on wheels: If clients Scenic route: Suggest the Bargains: A trip to San Diego Behind bars: In San Francisco,
For more training tips
want to hire a car while on coastal route to San Francisco, from LA is very feasible and is a suggest a tour around Alcatraz,
and courses, go to
their holiday in the States, rather than inland. It takes about great place to pick up some bar- once home to Al Capone and
then why not upsell them by one hour longer but the views are gains on clothes. While there, other legendary inmates. A fee
trainingfortravel.com
offering something fancy – such worth it. Make a stop in scenic stop at Balboa Park for muse- of $22 covers the ferry crossing,
or
as a convertible. and upmarket Santa Barbara. ums, gardens and San Diego Zoo. entrance and guidebook.
ttglive.com/knowledge
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the
best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf
of TTG by React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales
process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked
with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note TRAINING FOR TRAVEL
that the aim of The Real Deal is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade. group ltd
Europe’s largest agency cruise event is back in Dover In association with
The more people choose to cruise,
the more you need to know.
Limited availability: Register online at www.ukcruiseconvention.org
42 20.02.2009
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