p20 Cruise feb20 17/2/09 18:20 Page 20
Cruise
Lee Hayhurst
020 7921 8001
lhayhurst@ttglive.com
For the latest cruise news, visit
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Carnival Corporation’s Yachts of Seabourn is getting ready to
welcome three new ships, with one to be named in Greenwich,
New ships and a
as it looks to the UK to boost sales. Sara Macefield reports
few extra touches
Seabourn banks
YACHTS of Seabourn is look-
ing at 217% growth over the
next three years with the
on UK agent sales
launch of Seabourn Odyssey
this summer, Seabourn So-
journ in 2010 and a third, as
yet, unnamed vessel in 2011.
LUXURY cruise line Yachts of Seabourn is will include UK ports, allowing for even more With capacity for 450
planning its biggest-ever UK promotional blitz promotional activities including ship visits for passengers, they will be
to mark the launch of its two newest ships – one retailers around the country. more than double the size
of which will be named in the UK next summer. “We want agents to see the ship, especially as of the line’s existing three
The line’s first new vessel, Seabourn Odyssey, it is northern waters,” Conover said. ships, which carry around
will be launched in Venice on June 24, to be “Launching Seabourn Sojourn in Greenwich 200 cruisers, taking
followed by Seabourn Sojourn, which will be reflects our commitment to the UK market and Seabourn’s annual passen-
named in Greenwich next year. this is also reflected in our itineraries.” ger capacity from 22,000
Pamela Conover, Seabourn president and Sojourn’s first world cruise, in 2011, has just last year to 67,000 by 2012.
chief executive, said the line was making it a gone on sale and is also expected to attract Features of the new ships include:
priority to get as many UK agents strong UK interest as it will finish ■ 225 suites, 90% of which will have 65 sq ft
as possible on board. in Southampton. private verandahs
For the launch of Seabourn Seabourn wants to capitalise ■ Premium Wintergarden Suites, which will
Odyssey, agents from several on the durability of the UK cruise also have private conservatories
countries, including up to 60 market which, despite the credit ■ Two swimming pools and seven whirlpools
from the UK, have been invited crunch, is generally holding up ■ Four dining areas, including the new Restau-
on a two-day mini-cruise prior to better than in the US. rant 2 which will serve tasting menus
the ship’s maiden voyage. New national sales manager ■ A spa stretching across two decks
But the main focus for UK Paul Beale has been tasked to ■ Deck “spa villas” that can be rented out
agents will be the launch of build closer links with Seabourn’s ■ Sun terrace area with double day beds
Seabourn Sojourn in 2010, espe- existing agents and bring new ■ Seabourn Square, a concierge-style lounge
cially as its first three itineraries Pam Conover: “Committed to UK” retailers on board. for checking in or booking tours in comfort.
20 20.02.2009
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