Appropriate pricing yields a quick sale and a happy seller.
PRICING in a HOT MARKET
SELLERS CAN BE VERY UNREALISTIC ABOUT THE PRICE
THEY WANT YOU TO LIST THEIR HOME FOR, ESPECIALLY WHEN THE MARKET IS MOVING QUICKLY AND IN THEIR FAVOR. MANY AGENTS GET CAUGHT UP WITH THEIR SELLER’S OPTIMISM BECAUSE, TO SOME DEGREE, THEY FEEL THE SELLER HAS A POINT. AFTER ALL, HOMES ARE SELLING LIKE HOTCAKES AND MAYBE THIS HOME COULD GET SWEPT UP IN THE SALES FRENZY TOO! IT’S VERY TEMPTING TO THINK,
 


“Why not at least try it?”
24 I GEORGIA REALTOR® FALL ISSUE 2016

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