MEMBER SPOTLIGHT


to make your piece stand out is paramount to success. The quality of the piece is what determines how long it stays in the recipient’s hands. That’s why using fi nishing techniques on your printed piece is so important.


“Sensory value,” stated Dave Biddenstadt, Vice President of Sales and Marketing at Platinum Converting. “It adds an inquisitive nature so that people want to pick it up and learn more about it.”


Biddenstadt explains that oftentimes, clients come asking about what they can get for their limited budget and end up leaving pleasantly surprised and confi dent with their options. “They say ‘here’s our budget for a project, here’s our goal. Where can we get the most pop on what we are trying to produce?’ We then look into it, discuss it, and inform them on what’s available.”


Although almost anytime is a great opportunity to add fi nishing to a piece, there is one specifi c occasion where you can really get the most bang for your buck; that is when there is an economic downturn. “When the economy is down,” explained Biddenstadt, “people spend less money on fi nishing. But that’s counterintuitive. When the economy is down, you want to do something that is diff erent from your competitors, and fi nishing is a great way to make that impression.”


Staying True to Their Roots At Platinum Converting, the culture of the company comes from the ownership down. By always remembering that listening to their custom- ers got them where they are today, the whole organization makes it a priority to always put their clients fi rst. “Without those people calling us and asking for help, we don’t really have much to do,” said Bid- denstadt. “When we’re hiring, we always make it clear to prospective employees that we want to maintain this philosophy.”


But just because you always put your customers fi rst doesn’t mean you can’t have any fun! In order to keep up morale in the com- pany, Platinum Converting often hosts outings and events such as ballgames, corporate 5K run challenges, and more. On one occasion, teams from the company participated in a weight loss challenge and then headed to Chicago for a weekend of fun. “When growing from a small company of 15 people to a large one with over 100 people, one of the biggest challenges for leadership is keeping that team attitude. We can do so much more as a team than we can do individually,” said Biddenstadt.


Converting Quality into Industry Wins If you haven’t heard of Platinum Converting through the market place, you probably know them as a Printing Industries of America Product of Excellence Award winner. Year after year, the company produces high quality pieces and receives industry recognition for their accomplishments through industry award programs. Last year,


the Protection Place iPad Display Box won them a Product of Excellence Award in the Boxes and Totes category.


“Protection Place was fun because we combined a lot of our services to create one fi nal piece. From design and planning through to manufactur- ing, whenever we are able to touch a lot of the areas in our plant at once, it’s exciting and creates a lot of pride in our team… and it’s nice to be recognized.” said Biddenstadt.


Finishing Strong and Moving Forward As the industry changes, Platinum Converting plans to change with it by continuing to do what they’ve always done—keeping their eyes open for change and listening to their customers’ needs. “Through listening to our customers, we’ve added a lot of capabilities and processes to our mix,” said Biddenstadt. “We’ll keep our eyes and ears open, stay in touch with trends, and fi nd out what our customers are looking for.”


“The biggest thing about the industry—its quick,” said Biddenstadt. “If you can’t keep up, you have to get out of our way.”


And that’s how to fi nish strong in the print business. FOR MORE INFORMATION


To learn more about Platinum Converting visit http://www.platinumconverting.com.


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The Magazine 5 05.2016


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