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fonts published as Specimen de la Nouvelle Foundrie in the collection of the Bibliothèque Nacional de France. And then, after determining that the font had never been commercialized, they commissioned Dunwich Type Foundry to recut it as faithfully as possible from the available images. Science Modern, currently featured in Haptic Brain, Haptic Brand, was redrawn recently by James Puckett exclusively for this purpose and it is expected to be commercially available this year. Sappi North America is thrilled to be the fi rst company in the world to ever use this soon-to-be available font.


Anatomically Correct Atlas d’Anatomie Humaine et de Chirurgie is a magnum opus of eight books, and was the world’s fi rst comprehensive surgical guide. It was written and researched by Jean Baptiste Marc Bourgery (1797–1849), and illustrated by Nicolas Henri Jacob (1782–1871), a student of the French painter Jacques Louis David. The eight books, or tomes as they were called when published, were produced across almost two decades—between 1831 and 1854. Bourgery lived just long enough to fi nish his labor of love, but the last of the treatise’s eight volumes was not published until fi ve years after his death


Haptic Brain, Haptic Brand features images adapted from these classics. To create the images for the publication, Rigsby Hull sourced Jacob’s original illustrations from the Thomas Fisher Rare Book Library located at the University of Toronto. In Haptic Brain, Haptic Brand the brain portion of Jacobs’ original illustrations has been replaced with intricately-rendered, interconnected neural networks re-imagined by Thomas Hull in 2015.


Mind, Hand, Paper Scientists, philosophers, and other students of the human experience say that the hand is an extension of the mind. Or more succinctly, as Immanuel Kant posited, “the hand is the visible part of the brain.” For communicators, hands are also devices through which others receive our transmissions and they color messages in ways we’d do well to under- stand. Our hands are skilled communication tools.


Of course, the importance of the hands necessarily implies the impor- tance of paper. Jennifer Miller, Chief Business Sustainability Offi cer, Sappi North America, states, “paper matters for brands that matter. The collective power of this research, along with Dr. Eagleman’s expert insights, show why marketing professionals and the publishers of high- end magazines and books continue to rely on paper as a key ingredient of the brand experience. They recognize, as we do, that consumers are wired to interact with paper like no other medium.”


To request a copy of Haptic Brain, Haptic Brand: A Communicator’s Guide to the Neuroscience of Touch , and to watch a series of videos about the neuroscience of touch, you can visit the website at http://www.na.sappi.com/education/probookshelf/neuroscience.


The Magazine 3 05.2016


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