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CONTENTS


Printing Industries of America 301 Brush Creek Road Warrendale, PA 15086 Phone: 412-741-6860 Fax: 412-741-2311 www.printing.org


MEMBER PROFILE 2 4 4 May 2016 | Volume 8 | Issue 4


The Magazine––ISSN: 1947-4164 Editor: Sam Shea Publisher: Julie Shaffer


Printing Industries of America Staff President and CEO ......................................................................................Michael Makin


Printing Industries of America Board of Directors Chairman .....................................................................................Bradley L. Thompson II, Inland Press


First Vice Chairman .......................................................................................Curt Kreisler, Gold Star Printers


Second Vice Chairman.................................................................................. Bryan T. Hall, Graphic Visual Solutions


Secretary ................................................................................................Michael S. Wurst, Henry Wurst, Inc.


Treasurer ................................................................................................Michael S. Wurst, Henry Wurst, Inc.


Printing Industries of America: The Magazine is published by Printing Industries of America, a member-supported, nonprofit, scientific, technical, and educational organization dedicated to the advancement of the graphic communications industries worldwide. A subscription to the magazine is included with every affiliate membership. Nonmember subscriptions are $200 per year for subscribers in the U.S. and $300 for those outside the U.S. Single copies are $15 except for the Forecast issues, which are $99 for members and $199 for nonmembers. To subscribe, order single copies, or order the Forecast, call 800-910- 4283, fax 412-741-2311, or visit www.printing.org/store. For complete membership information, please email membership@printing.org.


The contents of the The Magazine are copyrighted and the property of the foundation; they are not to be quoted or reproduced without prior written consent. Mention of commercial products does not constitute endorsement. Bylined articles represent the opinions of the authors and are not necessarily those of Printing Industries of America.


Send manuscripts and news for potential publication to: Sam Shea, 301 Brush Creek Road, Warrendale, PA 15086. Phone: 412-259-1747. Fax: 412-741-6860. Email: editing@printing.org. Manuscripts may be peer reviewed.


8 6


ma g THE MAGAZINE WHAT’S HOT!


HAPTIC BRAIN, HAPTIC BRAND Daniel Dejan, Sappi North America


MEMBER SPOTLIGHT


PLATINUM CONVERTING Kayleigh Smith, Printing Industries of America


Q&A


TRISH WITKOWSKI Staff , Printing Industries of America


SOLUTIONS


COLD FOIL VS. MET POLY Michael King, Eagle Systems LLC


10 OUTSOURCING AND BOTTLENECKS


IN FINISHING Howie Fenton, IMG


12 DIRECT MAIL 14 HR FOCUS


Buck Crowley, Buck Automation MANAGEMENT


Jim Kyger, Printing Industries of America 16 Get Certifi ed in Continuous Improvement • iLearning


Center Enterprise Training Solutions RESOURCES


MARKETING MINUTE


choosing a marketer for your company


60

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