MEMBER SPOTLIGHT FINISH STRONG PLATINUM CONVERTING Kayleigh Smith, Manager, Marketing, Printing Industries of America


Whether you’re playing your favorite sport or you’re giving a presentation to clients, one thought always comes to mind—fi nish strong. Give it all you got and leave everyone wanting more. Give your audience a great impression and be able to say you made yourself, your team, and your mission proud.


That’s the idea when it comes to fi nishing your printed piece. And one thing is for certain, Platinum Converting (based out of Itasca, IL) knows this all too well.


When Jeff Huber, Rich DeWulf, and Mitch Enderle started the company in 1998, the 15,000 square foot facility had only one laminator and one UV coater. Now, Platinum Converting’s full menu of fi nishing resides under a 120,000 square foot roof.


The Magazine 4 05.2016 How did they do it? By listening to customer demand.


While their clients loved the service they got on laminating and UV coating, they wanted more; and, they didn’t want to transfer their pieces from one shop to another to get it. So the Platinum Converting team used their connections in the graphic arts industry to bring in talented people from all areas of converting. Now, company services include anything in the areas of die cutting, folding, mounting, embossing, hand assembly, and more. If you want your printed piece to pop, Platinum Converting can make it happen in a variety of ways.


Making a Strong Impression According to the market research fi rm Yankelovich, people are exposed to almost 5,000 ads per day. With this kind of saturation, fi nding a way


Dave Biddenstadt, Vice President of Sales and Marketing at Platinum Converting


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