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Partnering May, 2016 Staying Competitive in Today’s Challenging Production Environment By Juli Fortune, EDSYN, Inc. C
ompetition is generally good, however, it can strangle inno- vation and lead to a loss of
focus as manufacturers strive only to produce "the next best thing." For companies that are driven by compe- tition alone, the words of author Ed- ward Abbey may prove alarmingly prophetic. "Where all think alike, there is little danger of innovation," he stated famously. These words were part of the mantra of the late Bill Fortune, founder of EDSYN. He focused strongly on innovative prod- ucts that were designed to ensure that technicians and operators worked as productively and efficient-
ly as possible. Even the company name reflected this ideal as it stands for "Engineering Dedicated to Suit Your Needs." The trend today seems to be to-
ward adding extra features to an ex- isting product to make it appear dif- ferent. Closer examination of these "new features" reveals that they are often impractical and unnecessary. Developing a productivity strategy which includes evaluating the tools required within the manufacturing process ensures that when purchas- ing the perceived "latest and great- est" it actually works for productivity and not against it. If an added fea-
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ture does not improve productivity, it does not address the real needs of the manufacturer. When purchasing a product, the astute production man- ager will ask, "Will it deliver superi- or results in the quickest time? Will it improve productivity levels? Am I likely to experience sudden and un- explained downtime that I can't manage or control? It it reliable, effi- cient, easy to use and maintain? Does it provide value for money, and is it cost-efficient?"
Fortune’s Legacy With these questions in mind,
Bill Fortune founded EDSYN in 1961 and dedicated himself to making life easier for electronics manufacturers. The company fields a line of solder- ing and desoldering tools, along with rework systems, all designed to boost the user's productivity. That same year, the company
introduced the industry's first desol- dering hand tool called Solda pullt®. The tool delivered an efficient and productive method of removing sol- der from a board. This groundbreak- ing technology launched an industry revolution and propelled the compa- ny forward. Over the next five decades, Bill continued inventing many of the technologies found in the electronics manufacturing industry today. His wife Shirley named and marketed his inventions, which en- sured that they reached the widest possible audience and enabled the brand to remain strong. This ties in to the concept that
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remaining competitive in today's global market is a must for every manufacturer, but attracting and keeping customers is becoming more of a challenge. Some believe that beating the competition is all about innovation to meet the demands of the ever-changing market, especially where technology is concerned. Oth- ers improve their bottom line by cut- ting costs wherever they can. In an economy where manufacturers may have few employees and possibly lit- tle available cash, the need to in- crease production output is all the more important.
The Right Tools How does a productivity strate-
gy help the manufacturer remain competitive? Generally, when the term "productivity" is used, thoughts turn to such topics as time-manage- ment, performance indicators, train- ing, or reducing distractions in the overall manufacturing process. Dis- tractions can come in many forms and guises, but the one that the man- ufacturer must pay special attention
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to is the loss of productivity due to downtime. Downtime is a threat to any business and can be the result of a simple power outage, up to a devas- tating natural disaster. Downtime can be managed and maintained by taking control of the
“Where all think alike, there is little danger of innovation." -- Edward Abbey
tools, equipment and products used within individual production pro - cesses. For example, when purchas- ing a piece of equipment, consider whether it is price or quality based. Also, take into account if the
purchase is about efficiency or need- ing something to get the job done. Fi- nally, will what is purchased be an integral part of the productivity strategy? Today, EDSYN still manufac-
turers innovative products at its fac- tory in Southern California. In 2014, the company launched its "Legacy Series" product line, which pays trib- ute to Bill Fortune and solidifies his own legacy for generations to come. The company is also one of the last remaining manufacturers of solder- ing and desoldering equipment that is based in the U.S. EDSYN employs approximately 25 people and each tool is carefully and meticulously handcrafted. Contact: EDSYN, Inc., 15958
Arminta Street, Van Nuys, CA 91406 % 818-989-2324 fax: 818- 997-0895 E-mail:
info@edsyn.com Web:
www.edsyn.com r
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