Ne


News Kettle Chipsttle Chips showcases new on pack promotion IIn Brief… n Brief …


According to a new market report


released by Zenith


International, global sales of flavoured water


rose


Monster Co


UK premium crisp brand Kettle Chips is introducing a new promotion across its handy pack range. In February 2016, Kettle Chips will launch the ‘Win a Taste of Luxury’ competition on its full 40g range, including 4 price marked packs The competition is designed to reflect Kettle Chips’ brand positioning as a little luxury and encourage consumers to trade up when snacking on the go.


.


Jim Couchman, Kettle Foods’ head of impulse, stated: “We encourage retailers to stock up on the Kettle Chips promotional packs to drive sales of their single serve premium crisps. Already purchased as an on- the-go treat, we are confident that the Taste of Luxury competition will be highly appealing to consumers and further increase sales.”


From February 2016, the promotion will appear on 10 million handy-packs of the top six flavours. It will be supported by a trade press advertising campaign and promotional POS ranging from dump bins for retailers, to branded bus stops and pallet wraps within Cash & Carry depots. To amplify the on pack even further a program me of consumer and social medi a activity is planned for the spri ng.


Pa levearler el l brings vending management solution to the UK


Parlevel Systems, provider of vending management solutions (VMS) for vending operators and office coffee service (OCS) providers, has announced an agreement with FOSO vending company of Suffolk, England to deploy Parlevel’s vending management technology. The arrangement marks the first step of Parlevel’s expansion into the European market.


“Expanding to Europe is a testament to the company’s global vision and commitment to empowering vending operators no matter where they are in the world,” said Luis Gonzalez, chief executive officer at Parlevel. “In 2015, we expanded our services to four different countries, and the intuitive nature of our management systems allows Parlevel to generate value for vending businesses regardless of location.” Parlevel’s vending management system features a robust suite of tools that enable vending and office coffee service providers to increase operational efficiency and seize better control of their business. Key elements of the platform include remote monitoring, pre-kitting, dynamic routing, and product merchandising. The cloud-based VMS works with an array of vending machines and hardware solutions that makes it readily available to any operator seeking its benefits.


Ma Marrs product recal l


Mars Confectionery has ordered a recall of chocolate products in 55 countries. After a small piece of red plastic was found in one Snickers bar purchased in Germany, Mars has made a precautionary decision to voluntarily recall a selection of Snickers, Mars, Milky Way and Celebrations products produced in its Netherlands factory.


manufactured at th The company bel


ieves this is an isolated incident. e Netherlands facility during a li


outside the Netherl While the numbe 18, 2016.


mited production period, Decem The recall concerns only specifi


ber 5, 2015 - January c products that were


r of Mars products affected is limited, they have been shipped to numerous countries ands, including some duty free retailers. As a precaution, the product recall is being


implemented in all markets served by Mars’ Netherlands facility. Only certain products labeled on pack as ‘Mars Netherlands’ are affected by this recall.


Please visit www.vendinginternational-online.com/mars-product-recall for a list of the affected items in the UK.


If you have questions about the recall, please contact the Mars Sales and Service team who will be happy to help on 018 44 262517.


6 an


estimated 4% in 2015 to 7.5 billion litres.


rporation enters into an Beverage


agreement primary


to acquire flavour its supplier


American Fruits & Flavours, in a deal worth US$690m whic h is expected to close by the end of Q1 2016.


Nestlé’s Institute of Health Sciences invests €38m in US- based Pronutria Biosciences, to fund the transformation of the company.


Irish bottled water company Celtic Pure invests €5m in ex panding its bottling facilit y to


increase its annual


production capacity by 65%. Fairtrade Foundation reports


a decline by over a third in the sales of Fairtrade sugar last year


in the UK, unlike


Fairtrade wine and coffee sales which witnessed a 17% and


12% re spectively .


Barry Callebaut completes its


acquisition


FrieslandCampina vending activities.


South unveils


machine London.


African giant


of Kievit's experience


Tourism vending in


Tetra Pak reportedly expects to deliver more than 10 0 mi Re


r, following a successful launch in January 2015.


year,


Nestlé celebrates its 150th anniversary this year through several different events, with the main focus on events in Vevey, Switzerland.


U nilever


marketing campaign for Stork with


Butter


launches a £1.6 m its


brand,


featuring TV, social media and digital video-on-demand m arketing .


increase


x beverage cartons this llion of its bio-based Tetra


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