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The high levels of hidden sugar in many food and drink products have been repeatedly highlighted in the media o anti-sugar protest groups are beginning to see their demands making an impact on government policy. Bryony An the implications for the vending industry


and functional bottled water. C 2 4


oncerns around sugar are considerably affecting the soft drinks market, making an impact on consumer demand for fruit juices, smoothies, carbonated beverages and even flavoured r. Gavin Partington,


director general of the British Soft Drinks Association (BSDA), has highlighted that the contribution of soft drinks to household sugar consumption has gone down to 8.8%in 2015 from 10.1%in 2011 (Kantar Worldpanel, 2015). However with obesity levels rising and increased pressure on the NHS, there is more to be done. Soft drinks manufacturers ar e offering low sugar, variants, and vending operators can allow consumers to make a healthy choice by stocking these alongside traditional, less healthy, soft drink products.


r,, r, low calorie


“The Soft Drink Production industry has been characterised by changing consumer tastes and


drews takes a look at ver the past year,r, and


increased product innovation over the past five years. Industry operators have worked hard to alter traditional products and introduce new soft drinks that appeal to consumers' growing health consciousness. Operators have also begun introducing new sweeteners that they can promote as being natural and healthier than existing alternatives,” said market research provider Ibisworld’s SoftDrinkProductionMarket ResearchReport, published late last year. According to a report released by market research agency Mintel in 2015, nearly half of adults view low sugar content as more importan t than the brand. However


r. r,, Colette Warren, food


and drink analyst at Mintel also highlighted that: “Concerns continue to linger about artificial sweeteners in the CSD (carbonated soft drink) market.” 40%of juice buyers are interested in variants with reduced sugar and no sweeteners ,


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