Mondele
Mondele
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New award winning Ritz Crisp & Thin helps operators drive savoury snack vends
snack ‘spirals’ by creating a new savoury segment with its deliciously innovative, baked and light potato snack to meet a growing consumer need state of tasty snacks that are better for you. The brand is now worth £12m, and is the number one driver of category growth with a 28 per cent repeat rate, one of the highest of all launches within the category in the last five years. More recently, Ritz Crisp & Thin has received the prestigious consumer accolade Product of the Year for the savoury snacks category.
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To build on this strong performance and drive further value into the category, the brand will be taking the popular Sweet Red Chilli variant from its sharing bag range into its on-the-go format, perfect for vending.
The brand will also be supported by a new heavyweight TV campaign from 14th March to continue to build awareness and help drive trial sales further.
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Sandra Ferreira, Senior Brand Manager for crisps and savoury snacks at Mondele
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International, said: “Ritz Crisp & Thin has had show-stopping results since the launch last May. Being named Product of the Year for Savoury Snacks is a real accolade – and one we are very proud of. The brand has achieved the highest repeat rates of all launches in the category in the last two years, reaching 28 per
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Following the succ essful launch of Ritz Crisp & Thi n, Mondele aunched in May 2015, Ritz Crisp & Thin aimed to shake up the
¯z International is growing the range with a new 30g bag cent. Sweet Chilli as a flavour segment is
growing 11 per cent in the category YOY and we’ve sold two million units of our share bag format so we believe launching an on-the-go format along with promotional price-marked
packs and media investment will help retailers drive further sales.” WHAT DOES THIS MEAN TO VENDING OPERATORS?
• Boost y our savoury snacks range in vending machines and attract new consumers through exciting innovat • Attract new impulse customers with new • Stock up now to make the most of investment
flavour ion
John Broderick, managing director of Manchester-based operator Broderick's, commented: “The New Ritz Crisp & Thins have been well received by our customers, backed by a great on-screen TV campaign which is happy and cheerful and has driven sales. We will definitely be PUTTING IN THE RITZ for the foreseeable female a udience to take to the product - a
s it is perceived as ‘bette r future! We expected our
r, we have been taken aback by the sales from within our factory and warehouse clients where the product has also sold extremely well. This has been a great product for vending, with the brand supporting Mediavend on-screen promotions. Long may i t continue ! "
for you’ and people are now more aware of what they consume - however,
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