Soft Drink


ft Drinks


and 24%in reduced sugar with plant- derived sweeteners such as stevia (Mintel 2015). The numbers highlight just how important it is that vending operators and facilities managers make sure to stock diet and light soft drink options alongside their traditional offering – if they do not, they risk alienating almost half of their potential customers.


LOW SUGAR NPD


Soft drinks manufacturers have been quick off the mark, rolling out numerous low-sugar variants of consumer favourites over the past 18 months. Market research provider Euromonitor’s report CarbonatesintheUnited Kingdom(2015) found that: “New product development (NPD) and marketing for carbonates focused


Ca


particularly on reduced sugar variants... This is in response to the health and wellness trend an d to the increasingly


Produc t Pr Product Profileile


Radnor Hills Mineral Water Dragon Bottle Every vending machine needs a bottle of water…so why ours?


Radnor Hills Mineral Water comes in many ways, shapes and forms but our most popular is our New Dragon Bottle 500ml screw cap and sports cap which is perfect for vending. The bottle has a rather dashing, embossed version of our Welsh dragon emblem as a well designed shape making it perfect to easily ‘grip & go’ when on the move. Our superb quality and delicious water is an ideal source of hydration and stands out from the rest on the shelves!


The source of Radnor Hills lies in the old county of Radnorshire in Mid Wales. In this under populated area, the water is able to filter naturally through layers of rock to achieve its exceptional taste and purity. As you enjoy our products uming one of the


For those wan natural wonders you will be cons


mineral water,


ting to offer a range of of Mid Wales.


r, Radnor Hills can also


offer a 500ml sparking, 330ml still and sparkling in screw and sports caps as well as our high end premium range for someone looking for something extra special!


All our bottles are well designed and vigorously tested for vending purposes; our drinks are perfect for Leisure Facilities, Health Care Facilities, Universities, Academies and Retail.


unhealthy image of carbonates. The major new product development in 2014 was for example Coca-Cola Life, which offers a third less sugar and is sweetened from stevia. Barr meanwhile launched Barr Xtra Cola in 2015, with this aiming to compete head-on with Coca - Cola Zero. ”


Giuseppe Vullo, Grace Foods brand manager, spoke to VI about how his brand is innovating to meet consumer demand for healthier soft drink options. He said: “The health and sugar debate is continuing and Grace Aloe Zero and Grace Aloe Refresh allow operators to offer customers exciting choices when they’re looking for reduced or zero sugar alternatives to carbonated drinks, fruit smoothies and flavoured waters. UK soft drinks is a huge category and although total sales are relatively flat right now, ready-to-drink aloe vera drinks as a sub-category is demonstrating impressive growth at 64.9%YoY. Inline with these trends Grace Aloe is driving sales with a current 77.2%share.”


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Smoothie brand Savse has also taken a nation’s growing focus on sugar by unveil


ing new labels which will ction, responding to the


detail a 'no added sugar' sign that will sit alongside the current calorie content detail on the transparent labels. Savse founder Guka Tavberidze said: “It’s telling to see big players such as Coca-Cola and Pepsi acquiring brands such as Innocent and Naked Smoothies in a bid to add healthier alternatives to their repertoire. At Savse we are focused exclusively on providing consumers with a genuinely offering; with a 5%reduction of natural sugar across our r smoothies are appealing for t he health conscious an d


range, ou healthier


those wanting to make small changes.” RISE IN DISPOSABLE INCOMES


ENCOURAGES SPEND


Whilst the weather and sugar concerns in the past year have seen consumers cutting back on the amount of carbonated soft drinks (CSDs) they consume, the increase in real disposable incomes in 2015 should feed through to higher levels of consumer spending. The off-trade channel outperformed the on-trade in volume sales over the 2010-15 period, echoing the wider trends of


consumers cutting back on dining out. However, on-trade volume sales are expected to return to growth going forward, on the back of rising real incomes.


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Rising along with their incomes is consumer demand for premium soft drinks, according to a Mintel report released just last month. It found that premium soft drinks have been forging a mainstream role in


consumer consciousness, with seven in 10 adul drinks at


home in the six months up ts drinking premium soft


to November 2014, and six in 10 adults drinking them in the on-trade. “All-natural ingredients enjoy strong premium connotations with many soft drinks manufacturers already emphasising the use of natural and high-quality ingredients in their products as part of a premium positioning. A clear difference in taste from cheaper versions is also


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