Sports Marketing Surveys reveals Q4 golfing numbers


of rounds played during the final quarter of 2015. SMS has confirmed that the average number of rounds of


S


golf played across the England, Wales and Scotland during the final quarter of 2015 is down 7% on the 4th quarter 2014. All regions suffered a decrease in rounds played this quarter when compared to the same period the year before which has resulted in the positive start to the year being cancelled out and the year-end month average finishing level with 2014. Nationally, rounds were up in October by 5%, but this was


overshadowed by the November and December figures, resulting in an overall decrease. The North suffered the worst results, with November and December seeing reductions of almost 30% when compared to rounds played in the final quarter of 2014. This was partly due to the rainfall and storms that descended upon the UK during what was the warmest December since 1910. Scotland saw the best results, with a decrease of just 2.2% compared to the year before. SMS senior manager Richard Payne commented: “Whilst the deluge of rain rendered golf almost unplayable at the end of the year throughout the country, it is imperative that we put


ports research company Sports Marketing Surveys has announced a year on year decrease in the number


industry news SGB Events Calendar


London Bike Show Thursday 11 to Sunday 14 February Excel, London


Kielce Sport-Expo 2016 Thursday 11 to Saturday 13 February Kielce, Poland


Golftage München 2016 Friday 12 to Sunday 14 February Halls 1&2, MOC, Munich


Endurance Show 2016 Saturday 27 to Sunday 28 February Sandown Park, Surrey


Printwear & Promotion LIVE! Sunday 28 February to Tuesday 1 March Hall 12, NEC, Birmingham


2015’s total performance in perspective and take note that rounds played remained stable with 2014 which at the time was the best year since 2010. This stability after successive years of decline is a positive and one that the industry is well placed to capitalise on in 2016 with several new initiatives.”


Intersport Q4 Show Wednesday 23 to Thursday 24 March Solihull


Jaybirdenters new partnership in the UK T


hrough a new partnership with Kondor, premium lifestyle brand Jaybird is now supporting the second generation of


bestselling sport headphones BlueBuds X: the X2. X2 includes three sizes of Comply Sport memory foam ear tips,


previously sold as an accessory. Other improvements include upgraded ear fin ergonomics, further refinement of the sound profile, and a new line of colour options to match any style, coated in a durable soft-touch matte finish. The brand claims that they are the smallest and most fashionable sport wireless headphones on the market. “We can’t wait to get these to our fans.” said Jaybird CMO Rene Oehlerking. “We’ve improved on BlueBuds X in every way.” “Kondor has always championed partnering with premium brands


from around the world, and working with Jaybird is a perfect example of that,” said Rob Haycock, managing director, Kondor. “The support and services that Kondor can offer will open a new approach for Jaybird to reach an even larger audience.” Although only a decade old, Jaybird aims to bring a fresh and


uncluttered approach to product design and audio finesse. The company reports that the X2 has already proved immensely popular with the athletes and adventure seekers that Jaybird has worked with, and the response from the public has been just as positive.


RFE International joins forces with Dynamax R


FE International, licensee for Reebok Fitness equipment and the creator of the Dynamax medicine ball, will present a new line of fitness and functional


training soſt shelled medicine balls to both commercial and retail markets. The co-branded Reebok Dynamax Medicine Ball is of superior grade quality and is highly durable to deliver the experience and results expected from the next fitness generation. The collaboration, which underlines both brands’ commitment to fitness, combines Dynamax’s 30 years’ experience in researching and developing the best quality of raw materials and workmanship with RFE International’s expertise across all fitness equipment and accessories within both retail and commercial environments. The partnership is expected ultimately lead to a strengthened offering for both companies respectively. Fergus Ahern, senior vice president of Dynamax, commented on the partnership:


"Dynamax is very excited to announce its new partnership with RFE International. Reebok’s tremendous reputation and heritage in fitness compliments Dynamax’s philosophy on training and commitment to quality. RFE’s extensive global infrastructure also supports our plans for international growth and to reaffirm Dynamax's position, as the number one medicine ball in the world.”


SGB-SPORTS.COM | 9


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36