industry market report However, the survey reports that whilst nine
in ten women are now taking their fitness more seriously, not all of the effects of this are positive, with almost a quarter of women suffering from persistent skin rashes and dermatitis, as well as odour and chafing which can lead to ‘joggers’ nipple’. According to leading dermatologist Dr Raj Mallipeddi explained: “When sweat or moisture gets trapped in skin folds, this leads to irritation and eventually dermatitis.” The problem is compounded by women’s increasingly busy lifestyles which mean almost half are leaving their gym kits on without getting changed or showered post workout. This is one of the main causes of skin rashes and dermatitis. As a consequence, almost a quarter of women have sought advice from a doctor, dermatologist or healthcare specialist.
Capitalise on the trend Based on the information gathered in this survey, retailers should find that fitness apparel that combines functionality with fashion is be popular with female consumers this year. Retailers should ensure they highlight the performance and comfort orientated characteristics of their stock. Savvy 30-something consumers will note materials and features that differentiate products. With social media integrally influencing purchasing decisions, ensuring that kit feels good and looks good too should ensure continued sales growth in the female fitness apparel category.
Inspiration and insight with the OIA T
Limited places available at the Outdoor Industries Association (OIA)annual Conference & AGM
aking place at the Majestic Hotel, Harrogate from 16 -17 March, the OIA Conference & AGM will see over 200 delegates gather together for two days of inspirational
speakers, workshops, outdoor activities, and a series of networking opportunities. The Outdoor Industries Association (OIA) is the trade membership body that represents manufacturers, retailers and other organisations that provide products and services for the outdoor leisure pursuits market in the United Kingdom. Providing leadership and promoting the outdoors, it persuasively represents the industry's interests in all outdoor recreational activities and at every level. It is a high profile, campaigning and lobbying organisation that has developed a strong voice and credibility within government.
Following the success of last year's fully booked annual conference, the OIA Conference & AGM is moving to a larger venue, The Majestic Hotel in Harrogate, where the OIA will be able to host even more delegates from various companies and roles across the outdoor industry. Headline sponsored by The Camping & Caravanning Club, delegates to the annual conference can expect industry insights from keynote speakers on the day, including Sport England CEO Jennie Price, and internationally renowned Jerry Gore, one of the UK's leading expedition mountaineers. The rest of the conference line-up will be announced nearer the
event, but as places are already filling up fast the OIA recommends booking online as soon as possible. Everyone in the industry is welcome to attend.
Visit
www.outdoorindustriesassociation.co.uk/Conf2016 to book your place at the OIA Conference & AGM 2016.
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