industry news
Photo credit: Courtesy Lawrence Lustig / PDC
UTILITY • MOBILITY • DURABILITY SINCE 1995
About us: Since 1995 Chrome Industries has been making useful durable gear for people who ride, work and live in
ames Wade has agreed a new long- term deal with Unicorn which will see the partnership between the sport's top leſt-hander and the world's leading darts company reach the fiſteen year mark. "I have been very proud to represent
Unicorn for many, many years and look forward to our successful partnership continuing," the world No.6 said. "Unicorn has provided me with superb darts to do my job. Now it is up to me to repay them with more big TV titles," he added. "The dream of being World Champion with Unicorn drives me on. I have a big year coming up. Losing badly to Gary Anderson in quarter-finals of the World Championship was a huge
James 'Wades' in with Unicorn J
disappointment, because I simply didn't turn up for the biggest match of the year." Unicorn managing director Edward Lowy
said: "We are delighted to extend our association with James for another three years. Our culture at Unicorn is to build enduring relationships with all our players and to offer them the best possible support. It is vital they know that we are there with them when they toe the oche in the outrageously competitive world of the PDC. We strive to make Unicorn the constant quality partner, in terms of support and equipment, that they can rely on." Lowy added: "We are now into our second decade working with James and know it is only a matter of time before he adds to his incredible haul of seven 'Majors'."
Asics launches fuzeX collection to inspire a new generation of runners
T
he fuzeX is designed to meet the needs of a new generation of runners looking
for versatility and design, providing the ideal balance between performance and style. Featuring fuzeGEL, a new lightweight midsole developed by ASICS Institute of Sport Science1 in Kobe, Japan, fuzeX footwear combines lightness and protection with a sleek three-dimensional curved design. Available for men and women in a range of vibrant colours, fuzeX will be available at ASICS online stores and selected running outlets worldwide from February 2016. As running’s popularity continues to thrive globally, fuzeX aims to meet the needs of a youthful and dynamic demographic. Representing nearly 25% of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part of a wide range of sports activities. ASICS global footwear product & merchandising division senior general manager Gerard Klein commented on ASICS’ aspirations for the new fuzeX collection: “By bringing together cutting-edge technology with minimalist design, ASICS hopes that fuzeX will make running even more accessible and enjoyable.”
Columbia Sportswear partners Manchester United for outdoor apparel
since 1938. The partnership with Manchester United is indicative of the demand for Columbia’s high-quality and innovative outdoor gear. Manchester United Group managing director Richard Arnold commented:
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“Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products. Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches that of the Club.” Senior vice president of Columbia Merchandising and Design Joe Boyle
added: “We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry. Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.” Columbia will unveil the dual branded line of outerwear, available to consumers in autumn 2016.
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SGB-SPORTS.COM
olumbia, the flagship brand of Columbia Sportswear Company, has been creating innovative outdoor products for enthusiasts
the city. Rooted in urban bike culture, we are committed to building bags, apparel and footwear that survive the demanding urban conditions. Our headquarters is located in San Francisco, CA, and we manage our European business out of Rotterdam, NL. Chrome Industries is part of the Fuerst Group Inc., which also owns KEEN footwear.
To extend our current sales and customer network in the UK and Ireland, we are seeking for a well-established Sales Agency with excellent market knowledge and best connections to retail.
If you are seriously interested in more details, what we can offer, please contact our European Brand Manager, Klaus Oellerer at:
klaus@chromeindustries.com www.chromeindustries.com
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