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industry news


Hy-Pro International appointed UK distributor of McDavid H


y-Pro International has announced an exclusive agreement with United Sports


Brands for the UK distribution of McDavid sports protection and performance apparel. United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their best, and boasts an impressive portfolio of brands including Shock Doctor mouthguards. Hy-Pro will utilise the fifteen years’ expertise and


experience it has gained from growing the Shock Doctor


brand in the UK to create new market opportunities for McDavid, enabling the brand’s continued focus on ground breaking product innovation. Atul Shah, CEO at Hy-Pro International, commented:


“We're very excited to be working with McDavid. McDavid is committed to providing performance solutions to athletes at all levels and across multiple sports. Therefore, McDavid is an ideal addition to our current portfolio. We look forward to developing further sales opportunities for McDavid and growing the brand in the UK.”


Patrick Cloots, SVP of United Sports Brands


International, further commented: “We are extremely glad to add Hy-Pro to our distribution network. They have proven to be a very successful and professional partner for the Shock Doctor brand over the past years. Therefore we’re excited and looking forward to explore the opportunities in the UK for the McDavid brand together.”


Kappa exclusive sponsor of British professional basketball


Sunwise launches 2016 collection


The company’s latest range is designed to meet customer demand for innovative, high quality and affordable performance eyewear. 2016 sees versatile ranges ideal for all passions and lifestyles, including outdoor and leisure activities. The 2016 collection features both the popular light-reacting Chromafusion 2.0 range, for


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use from early morning through to dusk without the need to change lenses, and the Polafusion lenses fitted into popular frames and classic colour designs for superior clarity and vivid colour contrast. The unique polarised lenses are impact resistant whilst filtering out potentially damaging light and eliminating glare. 2016 also sees Sunwise celebrate the brand’s twentieth anniversary with the release of a special edition pair of interchangeable sunglasses Equinox Green. Brand director Maria Aries commented: “We are proud of the Sunwise journey. Over twenty years we created a community which loves what the Best of British has got to offer and is focused on on- going innovation and creativity with originality. We will continue our values and working with the best new talents for future aspiration and growth.”


ritish brand Sunwise has introduced its 2016 eyewear collection featuring new designs, original best sellers and eyewear innovation for sports and outdoors.


become the official and exclusive apparel sponsor to the British professional basketball leagues and Great Britain national teams. A first for British basketball, the agreement covers all the top teams for men


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and women across the British Basketball League (BBL), Women's Basketball League (WBBL) and all men's, women’s and junior GB international teams. "The agreement with Kappa is a real positive and clearly demonstrates how


GB Basketball, BBL and WBBL are working together to achieve a higher awareness of the sport,” said Nick Humby, the independent Chair of the British Basketball Federation (BBF). Kappa UK MD Mark Ward added: "We are delighted to be appointed as


exclusive apparel sponsor excited about moving the relationship forward. Kappa has been operating in its UK office since 2014 and is keen to increase its market penetration in all team sports such as football, rugby and other major sports." Bob Hope, commercial director of BBL, WBBL and GB Basketball commented: "Kappa is a relatively new brand to the basketball community in the UK, but it is well-known and respected internationally, with partnerships such as the Argentinian national team, Le Mans Sarthe Basket and Tango Bourges to name but a few. We are looking forward to growing our relationship over the three year period and trust that it will be as beneficial for Kappa as it will be for British basketball.”


Kasper Rorstedto succeed Herbert Hainer as CEO of adidas F


rom 1 October 2016 Kasper Rorsted will succeed long-standing adidas CEO Herbert Hainer. Danish-born Kasper Rorsted has headed up the German


DAX company Henkel as CEO since 2008. He will join the adidas Group as a member of the executive board on August 1, 2016 in order to ensure a smooth transition at the helm of the Group together with Herbert Hainer. Rorsted has extensive international management


experience, having held positions with high-calibre companies such as Oracle, Compaq and Hewlett Packard. Igor Landau, chairman of the supervisory board of adidas, commented: “Kasper Rorsted is a passionate runner, skier


and football fan. Therefore I am convinced that, together with the top management of the adidas Group, he will continue the company's dynamic growth strategy and lead the adidas Group to new successes. “Herbert Hainer has done a tremendous job for the adidas Group. Under his leadership, adidas Group sales have tripled, net income and the number of employees have quadrupled, and the value of the company has increased from €3bn to €18bn. Under Herbert Hainer, the adidas Group has become one of the most sustainable corporations in Europe and one of the world's most attractive employers.”


ommencing at the start of the 2016-2017 season for an initial three- year period, leading international sportswear brand Kappa is to


6 | SGB-SPORTS.COM


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