INSIDE THIS
WEEK Contents
NEWS Hot Stories
Cook and trade respond to safety report; Hays heads to Leeds area; agencies told to employ older staff; Virgin Atlantic pledge to trade; Lufthansa sales drop
Round-up Pebble Travel seeks to boost trade ties 08 Jetline Cruise clinches Advantage deal 10 Royal incentive sparks Harmony rush
12 WIN! Special Report
an amazing holiday to Thailand with Swaasdee Club, Thai Airways and Anantara Hotels & Resorts page 36
Norwegian aims to become a premium brand as it launches Norwegian Escape
Talk Back Schools pricing; Atlantic Holidays; Abta
NEWS YOU CAN USE Product News Riu enters Maldives
19 14 04 21
Operator News Cook launches hip brand 23 Cruise News HAL unveils major revamp 26 Aviation News Qatar adds Brum service 28
FRONTLINE Comment Miles Morgan: brand building 34
Readers’ Lives Oliver Hammerer, GoCruise 42 Mystery Shopper Bluewater centre, Kent 46
DESTINATIONS
FRONT COVER From left: TV presenter Helen Skelton; Nick Wilkinson, Norwegian Cruise Line; Sarah Vince, Baldwins Travel; and dancer Louie Spence
The US Los Angeles 3 ways: tour, cycle, walk Washington State’s national parks
Latin America Mexico City is a capital idea 6 of the best: rail journeys
BUSINESS NEWS Travel Weekly Business Breakfast
Internationalising Your Business
48 55
Visit Idaho’s Sun Valley in the summer 58
62 68
WHAT
LUCY DID THISWEEK
NOV 78 1
Lucy Huxley Editor-in-chief @Lucy_Huxley
Enjoyed listening to former First Choice finance director and ex-Manchester United chief David Gill at the WTM Captains of Industry lunch.
5 2 3
Had a great evening at the Abbey Road Studios for the annual Visit Florida dinner as a guest of St Petersburg & Clearwater.
Spent half-term sailing around the Mediterranean with Crystal Cruises – my kids absolutely loved cruising!
5 November 2015
travelweekly.co.uk 3 A NOTE FROM THE EDITOR
Mature answers to big issues T
here were sober reminders this week of the challenges travel can face.
We don’t yet know the cause of the air crash in Egypt’s Sinai peninsula, but a claim that the Russian aircraft was brought down by a terrorist attack demonstrated the continuing security threat to the sector. A World Travel Market report revealed that fear of
a terrorist attack now registers as one of the biggest concerns among holidaymakers, with many choosing not to travel overseas, and others that do saying they feel unable to relax completely (page 8). A separate report into the deaths from carbon monoxide poisoning of two children on holiday with Thomas Cook in Corfu brought back a painful episode. The conclusions made difficult reading for Cook, but its recommendations extend to the industry as a whole (page 4). WTM in London provided an opportunity for destinations
that have suffered difficulties of their own recently to spell out what they are doing to recover and to guard against future problems. It is a feature of our industry that whatever happens
anywhere in the world – a weather event, civil disturbance, natural disaster, terror attack, outbreak of disease – has an impact on travel. In such circumstances, the reassurance that someone with
life experience – and the accompanying social skills – can offer customers is invaluable. So it was refreshing to hear travel firms urged to adopt B&Q’s employment strategy in recruiting older staff to help sell holidays (page 6). Maturity is an undervalued asset, especially in times of uncertainty.
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