OPERATOR NEWS YOU CAN USE
Casa Cook woos hip 20somethings
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Thomas Cook is introducing a hotel brand, Casa Cook, aimed at ‘modern’ young travellers, to fill a gap in its portfolio.
The brand’s first property, Casa
Cook Rhodes, will open in May 2016 and be exclusive to Thomas Cook Group customers. Casa Cook is the group’s sixth concept brand. The others are Sentido for couples and young families; family brands Sunwing and SunConnect; Sunprime for adults; and budget brand Smartline. The spokesman said: “We don’t want to cannibalise our existing
brands. All our brands target specific groups and this is a group that we have not yet addressed.” The hotel, which was formerly
called the Sunprime White Pearl and was exclusive to Cook, is being refurbished to fit the new concept. Located on the hillsides of
Kolymbia, it will offer 90 rooms Three further Casa Cook hotels
TARGET: 25 to 30-year-olds
are planned for summer 2017 and are likely to be in key destinations in the Mediterranean. “We want to find the right
properties in the right area,” said a spokesman. The brand is not all-inclusive
“All our brands target specific groups and this is a group that we have not yet addressed”
and is aimed at 25 to 30-year-olds with “an affinity for fashion and design”. Guests will be able to eat at any time of the day at Casa Cook Rhodes’ restaurant, which will serve locally sourced food with a focus on healthy eating. Each room will either have
swim-up access or a private pool. The hotel will offer yoga, pilates, massages and a gym. All Casa Cook properties will have bicycles for guests to use. Thomas Cook offers seven
nights’ B&B at the four-star-plus Casa Cook Rhodes from £555 per person, based on two adults sharing a swim-up double room,
including flights from Gatwick.
thomascook.com
5 November 2015
travelweekly.co.uk 23
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