TOP THREE TRENDS TECHNOLOGY DRIVING OPPORTUNITIES FOR PRINT SERVICE PROVIDERS Susan Weiss, Manager, Xerox Worldwide Customer Business Development, Xerox Corporation
The best business opportunities for print service providers in 2015 derive from three converging forces:
• Marketer’s efforts to expand the ways they engage their customers and prospects
• New application markets enabled by innovative use of print technology, and
• New efficiencies and growth opportunities enabled by strengthen- ing the shop’s workflow, staffing and educational infrastructure
The Magazine 6 9.2015
This was the message of the opening session in the 2015 Xerox Business Development Webinar Series, “2015: New Opportunities for Innovation,” led by Barb Pellow, InfoTrends Group Director. She began by describing the characteristics of the industry’s growth leaders that emerged from a recent InfoTrends study.
A key finding: North American print service providers who grew annual revenues by 10 percent or more from 2012 to 2013 generated 26 percent of their revenues from non-print, value-added services. That’s 10-14 percent more value-added services revenues than were generated by firms that grew by less than 10 percent or not at all.
Other growth-leader differentiators include that about one-third of their digital printing incorporated variable data, that much of their work was delivered via a Web portal, and that 25 percent of staff members were focused on sales and marketing.
Marketing Services Opportunities Focusing efforts on capturing business from marketers makes good sense, Pellow pointed out, because half of marketing organizations plan to increase their budgets this year, by an average of 10.4 percent, according to a Gartner survey. She cited five key marketing trends that are enabling new service opportunities for print service providers, mostly in support of multi-channel marketing campaigns. They are:
1. Increased demand for improved data analytics and micro-targeting 2. The domination of mobile technology 3. The emergence of wearables 4. Delivering an interactive customer experience
2015: New Opportunities for Innovation
http://prnt.in/pellow
This webinar is hosted by ReadyTalk. In order to view the content, you will only need to enter your name. A new season of the Xerox Business Development Webinar Series will be announced soon.
5. Today’s Technology-Based Opportunities
A range of new print technologies, workflow processes and business development initiatives are available to help print service providers address these opportunities, Pellow said.
Among the most compelling print technologies are expanded selections of substrates and inks for digital printing, such as new metallic inks; continued advancements in inkjet technologies; new opportunities with 3-D printing; and continued growth in wide-format printing.
Other potentially strong contributors include enhanced workflow from order entry to delivery, focused marketing and customer education initiatives, new “marketing technologist” skills for wedding technologies to high-performance marketing strategies, and well-trained, strategically focused sales teams.
VIEW THE WEBINAR
TECHNOLOGY
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