mag mag
Printing Industries of America 301 Brush Creek Road Warrendale, PA 15086 Phone: 412-741-6860 Fax: 412-741-2311
www.printing.org
THE MAGAZINE TECHNOLOGY • SOLUTIONS • RESOURCES ON THE COVER 2 4 4
September 2015 | Volume 7 | Issue 9 LEFT: HIS FATHER LANCE JESSEE, CHAIRMAN OF THE BOARD
RIGHT: ERICK JESSEE, PRESIDENT
The Magazine––ISSN: 1947-4164 Editors: Joe Deemer, Kristina Gleeson Publisher: Lisa Rawa
HEADLINE SEPTMAG
POSTY CARDS september 2015 | vol 7 issue 9 | $15
Printing Industries of America Staff President and CEO ......................................................................................Michael Makin
FEATURE ARTICLE1 FEATURE ARTICLE2
Printing Industries of America and Its Affiliates— Your National and Local Resource
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Printing Industries of America Board of Directors Chairman ............................................................................................David A. Olberding, Phototype
First Vice Chairman
......................................................................Bradley L. Thompson II, Inland Press
Second Vice
Chairman...................................................................................Curt Kreisler, Gold Star Printers
Secretary ....................................................................................................... Bryan T. Hall Graphic Visual Solutions
Treasurer ................................................................................................Michael S. Wurst, Henry Wurst, Inc.
Printing Industries of America: The Magazine is published by Printing Industries of America, a member-supported, nonprofit, scientific, technical, and educational organization dedicated to the advancement of the graphic communications industries worldwide. A subscription to the magazine is included with every affiliate membership. Nonmember subscriptions are $200 per year for subscribers in the U.S. and $300 for those outside the U.S. Single copies are $15 except for the Forecast issues, which are $99 for members and $199 for nonmembers. To subscribe, order single copies, or order the Forecast, call 800-910-4283, fax 412-741-2311, or visit
www.printing.org/store. For complete membership information, please email
membership@printing.org.
The contents of the The Magazine are copyrighted and the property of the foundation; they are not to be quoted or reproduced without prior written consent. Mention of commercial products does not constitute endorsement. Bylined articles represent the opinions of the authors and are not necessarily those of Printing Industries of America.
Send manuscripts and news for potential publication to: Joe Deemer, 301 Brush Creek Road, Warrendale, PA 15086. Phone: 412-259-1763. Fax: 412-741-6860. Email:
jdeemer@printing.org. Manuscripts may be peer reviewed.
12 8 6 WHAT’S HOT!
3D PRINTING: STILL NOT THE NEXT BIG THING Julie Shaffer, Vice President, Digital Strategies, Printing Industries of America
MEMBER SPOTLIGHT
SMALL BUSINESS, BIG VISION: POSTY CARDS’ PLATINUM JOURNEY Kristina Gleeson, Manager, Copywriting, Printing Industries of America
TECHNOLOGY
TOP THREE TRENDS DRIVING OPPORTUNITIES FOR PRINT SERVICE PROVIDERS Susan Weiss, Manager, Xerox Worldwide Customer Business Development, Xerox Corporation
HYBRID PRESS DESIGN Dr. Mark Bohan, Vice President, Center for Technology and Research, Printing Industries of America
10 COMBINING DIGITAL & OFFSET WORKFLOWS
Dr. Mark Bohan, Vice President, Center for Technology and Research, Printing Industries of America
MAKING PRINT DIGITAL IN A MOBILE WORLD Peter Lancaster, CEO, Documobi Ltd
INDUSTRY Q&A 13 LESLIE GROENE
Business Consultant/Author, Print Selling Consultant for the Power Selling Program
SOLUTIONS 14 MAKING THE CASE FOR SUSTAINABILITY 16 Best Workplace in the Americas • 2015 InterTech™
Awards Recipients and Candidates RESOURCES
MARKETING MINUTE
Creating Postive PR
Brittany Sutphin, Government and Business Information Assistant, Specialty Graphic Imaging Association
THE MAGAZINE
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