Lessons -- like this one at Pennsylvania’s Liberty Mountain -- are a significant part of a healthy snowsports industry. LIBERTY MOUNTAIN


AVERAGE LESSONS GIVEN Resort Region & Size Overall Northeast Southeast Midwest Rocky Mountains Pacific Southwest Pacific Northwest 2014/15 2013/14 % Change 20,564 17,980 19,272 7,888 36,069 14,704 14,347 21,363 17,953 20,822 -3.70% 0.10% -7.40% 10,146 -22.30% 36,226 15,107 -0.40% -2.70% 16,911 -15.20%


percentage points, or ppts), Midwest (down 2.4 ppts), Southeast (down 1.0 ppts), and Northeast (down 0.2 ppts), while growing in the Pacific Southwest (up 1.2 ppts) and the Rocky Mountains (up 1.3 ppts).


AVERAGE VISITS PER RESPONDING RESORT 2014/15 254,701 217,025 172,113 104,930 478,211 205,272 200,111 LESSONS : VISITS RATIO 2013/14 % Change 2014/15 2013/14 % Change Number of Resorts 264,166 217,348 173,875 112,696 482,836 223,862 294,251 -3.60% -0.10% -1.00% -6.90% -1.00% -8.30% -32.00% Despite significant decreases in prior


seasons, the Pacific Southwest still has the highest rate of snowboarding participation of any region (39.5 percent), followed by the Southeast (33.5 percent), Pacific


HOW YOU CAN PROMOTE THE BENEFITS OF TAKING LESSONS


Want to help promote the value of taking lessons from you and your fellow professional ski and snowboard instructors? The Instructors’ Tookit –


at www.ski-snowboard.org/instruc- 78 | 32 DEGREES • FALL 2015


tors – has all the how-to guides, ads, flyers, posters, and post- cards you’ll need to get the word out on behalf of the national Learn to Ski and Snowboard program.


8.10% 8.30% 11.20% 7.50% 7.50% 7.20% 7.20% 8.10% 8.30% 12.00% -0.20% 0.30% -6.50% 9.00% -16.50% 7.50% 6.70% 5.70% 0.50% 6.20% 24.80% 110 28 19 16 27 15 5


Northwest (31.7 percent), and Midwest (30.7 percent). More modest proportions of


snowboarders were seen in the


Northeast (24.8 percent) and the Rocky Mountains (23.2 percent).


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