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A WORD ABOUT OUR OFFICIAL SUPPLIERS


All of the companies featured here are PSIA- AASI Offi cial Suppliers, many of whom make gear specifi cally designed to help beginners and intermediates master snowsports more quickly. They also create programs to reach potential new participants and provide sup- port to the Learn to Ski and Snowboard initia- tive at learntoskiandsnowboard.org. All of them off er special PSIA-AASI member


pricing on the world’s fi nest skis, snowboards, bindings and boots to make it as easy and aff ordable as possible for you to teach top- level lessons and perform at your best on the snow. Check out the Pro Off ers accessed at TheSnowPros.org, and be sure to read the tips below on proper Pro Off er etiquette.


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inertia around the center of the ski (promoting greater stability and less chatter) and signifi cantly enhances the skier’s sense of agility. Snow pros will enjoy this technology in the RTM 84 (131/84/112, in lengths of 162, 167, 172, 177, and 182 centimeters). In addition, the brand’s UVO vibration control system re-establishes the RTM series as go-to gear for experts and near- experts who want a frontside all-mountain ski that can also handle an off -piste run on occasion. For women, the new Kenja (127/90/110 in lengths of 149, 156, 163, and 170 centimeters) has a wider waist, early taper in the tip, and tip and tail rocker for ease of use. And the 100EIGHT (141/108/124 in men’s lengths of 173, 181, and 189 centimeters, and in women’s lengths of 157, 165, and 173 centimeters) is a lightweight, lively all-mountain freeride ski with a shape and fl at tail design.


What this means for you: New technology that works on hardpack and in the backcountry.


What this means for your students: Vibration control for a smoother feel on snow.


RTM 84 Kenja VÖLKL PRO FORM ETIQUETTE: FOLLOW THESE FOUR SIMPLE RULES IF YOU PLAN


to use a PSIA-AASI Pro Off er to refresh some


of your gear this year, please be sure to review the rules of the road for this valuable member benefi t. Otherwise, the deals you may get today could disappear tomorrow – for everyone. Remember, PSIA-AASI’s many fantastic Offi cial Suppliers and sponsors work with you and your fellow snow pros because of the expertise and professionalism you each represent when inspiring others with your passion for sliding on snow. Trying to obtain high- quality ski and snowboard products for anyone other than yourself can jeopardize this wonderful benefi t for ev- eryone. Think of how impor- tant this benefi t is for all your professional colleagues and do your part to help ensure


that pro off er pricing is something all PSIA-AASI members can enjoy for years to come. Your best way to shop for and get a member-exclusive discount


is through the Pro Off ers accessed at TheSnowPros.org. Be aware that the deals off ered – and the criteria for eligibility – are up to the individual manufacturers. And be sure to respect the vital role local snowsports retailers play in the industry. If you follow these four simple ground rules, you’ll get the goods and maintain a good relationship with manufacturers and local shops.


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1. Get to know local retailers and support them. Work with local shops to fi nd out how you can collaborate on ways to support the snowsports industry, and each other. For instance, be sure to refer students to the retailer’s shop (and ask them to mention that you made the recommendation).


2. Be discreet. Remember that the retailer is trying to make a living. Don’t call attention to the fact you get a special industry discount, particularly within earshot of other customers. (When you purchase your gear or apparel through the Pro Off ers at TheSnowPros.org, you may be tempted to do some research in local shops… but show some respect. Don’t expect retailers to take time away from customers for your fact-fi nding mission or fi t session.)


3. Play by the rules. Pro forms are intended for you only, so don’t try to get your friends and family in on the deal too unless the manufacturer expressly permits it. Also, having a pro form benefi t doesn’t entitle you to discount binding mounts, free tunes, and discounts on golf gear.


4. Express your appreciation – often. The best way to show your gratitude is to comply with the rules of the program and meet the manufacturer or retailer’s expectations of you. That said, it never hurts to share your appreciation with Offi cial Suppliers and sponsors through online reviews or follow-up emails and drop by your local shop just to say “Thanks for all you do for my students and the industry.”


100EIGHT


SNOWSPORTS INDUSTRIES AMERICA


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