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said to be the strongest yet and boasts several innovations that further increase comfort, performance and stability. Arguably one of the

FootJoy shoe designs for 2016 F

ootJoy has unveiled a number of performance and design enhancements to its DryJoys and HyperFlex shoe models for 2016. The latest line-up is

biggest success stories over the past two years, D.N.A. (DryJoys Next Advancement) is back again in 2016 with a re-designed model that will also be available on the revolutionary MyJoys custom design service. Further improvements have also been made to the DryJoys Casual and

DryJoys Tour models, while even more colours have been added to the HyperFlex. “While 2015 has been an extremely successful year for FootJoy and its partners in the UK and Ireland, 2016 promises to be even better and we’re looking forward to working with retailers on some inspiring new designs that will be donned by many of the world’s best players,” said Paul O’Hagan, FootJoy marketing executive. “With new upgrades to the increasingly-popular DryJoys range, golfers have the chance to combine ultimate style and unparalleled performance when taking to the course. “HyperFlex has also been a really big hit since its launch earlier this year and now we’ve added even more colour combinations to reflect the latest fashion and

athletic trends expected for 2016.”

overwhelming majority of players competing in the year’s final major (121 players in total) trusted their games to Golf Pride grips.

Golf Pride Leads Grip Count at Whistling Straits P

ower management company Eaton has announced that its Golf Pride Grips division was the leading grip brand played by Tour and PGA professionals at the 93rd PGA Championship. An

Golf Pride’s Tour Velvet family of grips were used by 75 players at

Whistling Straits making it more popular than all other grip companies combined. In fact, the winners of all four of golf’s majors in 2015 used Golf Pride’s Tour Velvet grips. Golf Pride’s second most popular grips in play were its MCC family with 27 players relying on its unique hybrid cord and rubber technology to help negotiate the tough conditions along the shores of Lake Michigan.


The 2015 PGA Championship featured 20 PGA Professionals in its field,

19 of whom trusted their games to Golf Pride. “Both Tour Pros and PGA Pros competing in the 93rd PGA Championship

trusted their games to Golf Pride this weekend,” said Brandon Sowell, global sales and marketing director for Golf Pride. “While we are thrilled to

have such wide support among the world’s best players, it is truly rewarding to see that 19 of 20 PGA Professionals, the lifeblood of the game and those entrusted with teaching the game to amateurs throughout the country, understand the significant performance advantages Golf Pride provides their game.”

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