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COVERSTORY


Lynx Golf signs three- time European Tour winner Nick Dougherty


Lynx Golf, the fast -growing UK golf brand, has announced that three-time European Tour winner and Sky Sports broadcaster Nick Dougherty has joined its stable of brand ambassadors


As a former Sir Henry Cotton Rookie of the Year, world top 50 player and multiple winner on tour, Nick still competes in numerous events on the European tour.


N


ick Dougherty, aged 33, is a well- established golfer having won more than six million Euros in prize money.


important to us as a brand as his golfing achievements - which, by the way, are very impressive too." Nick was one of British golf's brightest


prospects in his youth, winning the 1999 World Boys Championship and three Faldo Junior Series events. In 2001 he was a member of the victorious


Great Britain and Ireland Walker Cup team and, aſter turning professional, went on to liſt the BMW International Open (2009), the Alfred Dunhill Links Championship (2007) and the Caltex Masters presented by Carlsberg Singapore (2005). A three-time winner of the Seve Trophy with GB & I, his best finish in a major came in 2007, when he tied 7th at the US Open. Nick, who will be playing the Lynx Parallax


He is also an ambassador for the Sky


Academy - a set of initiatives using the power of TV, creativity and sport, to help 1 million young people in the UK and Ireland build practical skills and experience to unlock their potential. "Nick's broadcasting career and the media


profile he is creating is very interesting to Lynx and what we're trying to achieve as a modern, British golf brand. It’s a synergistic fit, not just because of his success in golf and broadcasting, but because of his fresh and invigorating approach to golf – which is what the sport needs more than ever. Said Lynx CEO, Steve Elford. "Nick will be in the unique position of both


playing in the British Masters as well as being an integral part of the coverage for Sky that week, helping the TV coverage of golf as we know it to evolve and bring fresh appeal to the viewers at home.


"This type of engagement with golfers is as 18 SGBGOLF


driver and Lynx Blade irons, said: "I love that Lynx is a family owned business and that the people behind it are so passionate and driven to make it succeed. "This very much falls in line with how I have


always pursued my career. Passion, creativity, ambition and hard work are traits that we both adhere to and why it is such a pleasure to me to become part of such a great company. "It is my wish to be able to help Lynx grow in


terms of its profile and exposure, to help with innovation and development of new product, and to be able to demonstrate just why this family owned brand really is something very special. "Finding the perfect blend between classic


proven design and innovation with evolution is a difficult one to accomplish but I have no doubt in saying that Lynx have achieved exactly that. "The Lynx Blades are some of the most


stunning clubs I have ever seen as far as aesthetics and I can say that my distance


control with my iron play has never been as good as it has since I put them in my bag. "The Lynx


Parallax driver has been a revelation to my game. The part of my game that I was struggling with was my driving and along with some hard work, moving to the Lynx Parallax has helped me hit it longer, but most importantly, a lot straighter, where my misses are no longer punishing. "That is the key to how well you drive it and a


character trait that all of the world's best drivers have always had - their misses are minimal. Longer and straighter, what's not to love?" Nick joins European Seniors Tour player Paul


Eales, LET legend Laura Davies, LET player Lydia Hall - and his well-known broadcaster wife, Di Dougherty, as Lynx ambassadors. Lynx is dedicated to supporting 'green grass'


Pro shop business, with more than 600 house accounts in the UK, and is dedicated to offering exceptional equipment for use by golfers at all skill levels. It has a comprehensive ladies range, underpinning its commitment to women's golf and brings in its new junior range to the forthcoming 2016 season.


For more information visit www.lynxgolf.co.uk/, or follow @LynxGolfUK on Twitter


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