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PGAsofEUROPE


Making Golf Travel Pay


Golfreaks.com is the official travel company of the PGAs of Europe and an official partner of The PGA of Great Britain & Ireland. Here, the company’s Director of Golf Pro Relations, Adam Ward, explains how PGA Pros can significantly boost their income during the quiet winter months.


How does Golfreaks.com work with PGA members? AW: In lots of ways! We help PGA Professionals organise escorted trips for their club members and clients – whether it’s a social break or a tuition trip. We also run Pro-Ams, with teams from across Europe taking part. In 2015 there were two in Spain, both playing La Reserva and Valderrama, plus a first-ever Golfreaks.com Pro-Am in the United States.


Why would a Pro want to run a tuition break? AW:There are two main reasons really. Obviously Pros all want to earn a bit of extra money and travel is a great supplementary income over the quieter winter months. We guarantee the very best rates for PGA Pros, there’s a nice 5% commission on every booking and the Pro will usually stay and play for free. Pros can then add their own tuition fees onto the main package price,


so for several hours’ coaching in the sunshine every day over the course of a week, a Pro could make as much as £2,500 on a tuition trip for a group of six to eight. Just as importantly, taking trips away is the perfect way to strengthen


relationships with club members, which oſten encourages the booking of more lessons, increased retail spend during the year and much greater loyalty.


Pros are very busy people… just how easy is it to do? AW: It’s actually much easier than you think. Pros will deal exclusively with our dedicated team of regional sales experts who can organise and pre-book the entire trip, including accommodation, tee-times at the best courses, guaranteed use of practice facilities, dinner reservations and airport transfers and even flights. All the Pro needs to do is get people to sign up! The best way for Pros to


recruit is simply to invite people face-to-face, as personal invitations are by far the most successful. And once they’ve done one trip, word of mouth quickly spreads among the members.


How far in advance do you need to plan? AW:The earlier the better. November to March is the perfect time to go, so the best time to start planning is during the summer to ensure you get the resorts and facilities you want. Plus, that’s when Pros see the most clients, so it’s the perfect time to spread the word.


20 SGBGOLF www.pgae.com


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