social learning
Seven steps to getting engagement
Richard Wyles and Julian Stodd look at how to increase the likelihood of social learning adoption and success
L 18
ast time we wrote about why social learning is having a moment in the L&D space, and how to integrate it with blended learning. But of course, if you don’t have an engaged audience, you’re not going to get very far. So how do you turn your people on to social learning?
We look at seven steps you can take.
Introduction: it’s the people, stupid There’s infrastructure, then there’s engagement. And the two are very different. As anyone who’s tried to implement a new system will tell you, the challenges are more about encouraging and supporting behaviour change than the system itself. Organisations often deploy systems and wait for people to pick them up and get
engaged. And the tumbleweed blows across. Why? Usually because the permission is not there to experiment, the trust is lacking or there is no clear purpose. For
a social learning tool or system to be a success, we have to engage with the community to help understand their needs and shape our approach accordingly. People struggle to adapt to suit systems: systems need to be adaptable and be configurable to the context of the community. With that in mind, here are seven steps you can take to increase the likelihood of social learning adoption and success:
1. Don’t lead with work It’s often best to try to initiate engagement through non-work related activities: start with more social communities, with storytelling and sharing activities. For example, you could run a competition with prizes, asking people to share ideas and create a shared space around a theme, such as the company’s social club or charity fund-raising events the company may get involved in.
e.learning age june 2015
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