News
Britain becoming nation of ‘social media shoppers’
What are the implications for vending? • 44% of social media users hope to receive discounts and rewards for following brands online
• Shoppers voted for ‘card-only checkouts’ as being the next big technological step they’d like to see from grocery retailers
Future Thinking, the business intelligence research consultancy, has revealed the findings of the 2015 Shopper Barometer, an annual independent study of current trends and future consumer habits of UK shoppers. The research showed that 44% of British shoppers follow brands on social media in the hope to receive discounts and rewards for their loyalty. The survey, now in its third year, monitors the sentiments of over 1,200 consumers to determine future shopping trends. Social media plays an important role for shoppers, with over a
quarter (26%) following retailers on social media. The biggest group of users following brands on social media are under 35s (60%), followed closely by families (59%) and women (51%). More than half (52%) ‘like’ or ‘follow’ brands on social media, with Facebook (93%) and Twitter (52%) being the most popular platforms. Significantly, a third (32%) of UK shoppers use social media platforms to seek advice or leave an opinion about a product or brand. In order to keep up with the growing trend, vending operators
should ensure they consider the social media activity of the brands they stock, as well as engaging with their customers through their own social media presence.
Huhtamaki wins contract to supply The Cover Association
Huhtamaki, the UK’s Best Cup Company (as awarded at the The Vendies 2014, formerly the Vending Industry Awards) is delighted to have been awarded a 2 year contract to supply The Cover Association with paper vending cups and lids. Comprised of 15 leading regional vending operators, with 23 service point locations
throughout the UK, Cover has, for over 30 years, delivered excellent refreshment services – of which vended hot drinks are obviously key. Speaking of the new business win, Ray McNamara, UK vending sales manager,
Foodservice Division, Huhtamaki said: “We’re delighted to be working with The Cover Association and its members – many of whom we already supply our products to. We are confident in our ability to manufacture and supply quality products, and the vending cups and lids for Cover Group are no exception.” Kevin Templeman, managing director, Automatic Retailing Vending, spoke of the decision to appoint Huhtamaki as a Cover supplier: “Not only were we impressed with the proposal Huhtamaki put forward, but many members were already aware of the quality products and service provided by Huhtamaki. The Company clearly understand the importance of packaging in today’s fast-paced, image-conscious world; and strive to be at the forefront of cup development.”
Brita Professional announced as headline sponsor of UKCW and official supporter of
Project Waterfall Project Waterfall is an initiative developed by the Allegra Foundation to bring clean water to the communities which grow coffee consumed in the UK. It is the official charity of UK Coffee Week (4-10 May 2015) a nationwide fundraising initiative where coffee operators, trade professionals and their customers join together to celebrate the vibrancy of British coffee culture while raising valuable funds and awareness for the communities which grow the coffee consumed in the UK. Miles Dawson, sales director, BRITA Professional commented: “The
simple right to access clean water is such an important issue and we’re proud to be involved with Project Waterfall to give this valuable cause our support. We’re excited to get behind UKCW and encourage operators to take part too!” Jeffrey Young, Chairman, Allegra Foundation commented: “Water
is an essential ingredient in great coffee and is a vital part of a healthy life. With BRITA’s incredible support, we will be able to raise even more valuable funds for Project Waterfall and bring clean water and sanitation to coffee growing communities across the world.” Since 2011, the initiative has raised
over £230,000 and brought clean water to 10,280 people in the Mbulu district of Tanzania.
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