16 April 2015 |
travelweekly.co.uk business Essential news, comment and analysis TOP STORY
The Apple Watch goes on sale in the UK next week, priced from £299
’WILL TRANSFORM MOBILE FOR TRAVEL’
WATCH
TRAVEL SUPPLIERS ARE RUSHING
TO CREATE APPS FOR APPLE’S FIRST
WEARABLE DEVICE. BY LEE HAYHURST
Travel firms have been lining up to announce new apps for Apple Watch, the much-anticipated wearable device that will hit the UK next week. The watch, which will cost from £299, is the latest device launched by the most valuable corporation the world has ever known. When unveiled by Apple chief executive Tim Cook last September, he hailed it as the “next chapter in Apple’s story”.
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travelweekly.co.uk — 16 April 2015
In its first live demonstration of the Apple Watch, the company showcased a range of travel- related applications, from airport and hotel check-in, to maps, taxi ordering and digital payments. Since then, the likes of easyJet, British Airways, Accor, TripAdvisor,
Hotels.com, Japan Airlines, Starwood Hotels, American Airlines, Expedia and Uber have announced Apple Watch apps. Although not the first
smartwatch – Samsung launched Gear in 2013 – Apple Watch is tipped to establish wearables among consumers. Emma Crowe, chief of client
strategy at digital marketing agency Somo, said the device could have a similar impact to the iPhone. “Starting at £299, it won’t be
within reach for many consumers around the world, but then
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APPLE
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