NEWS — TRAVEL BRIT AWARDS
There is a new category at this year’s Travel Brit Awards to honour the agent or agency that has done most to support the domestic sector in the past 12 months
Suppliers hosting the Travel Brit Awards are to honour the agent or agency that has done the most to support the domestic sector in the past year. The UK Ambassador Award will
be presented for the first time at this year’s event on Sunday, June 28, with the winner unveiled from a shortlist of three at a glittering gala dinner. This year’s Travel Brit Awards has a ‘Red, White and Blue Ties and Tiaras’ theme and will take place at Warner Leisure Hotels’ Littlecote House Hotel in Berkshire. As always, there will be
afternoon educational sessions with participating suppliers, followed by a champagne reception, gala dinner and the awards ceremony.
How to enter
Please provide a short submission that demonstrates your passion for and knowledge of UK tourism product and how you use that to drive business and inspire colleagues and customers alike. Finalists will need to demonstrate: l Consistent commercial performance and growth in partnership with a range of domestic suppliers.
l A detailed understanding 14 •
travelweekly.co.uk — 16 April 2015
of the breadth of tourism product, destinations and attractions across the country, and a passion for promoting the UK to all.
l Evidence of a successful domestic promotion or activity, such as participation in VisitEngland’s Holidays at Home are GREAT campaign; joint marketing with suppliers; themed events; and attempts to cross-sell
existing customers.
l Evidence of participation in training and events.
l Evidence of creative use of different promotional channels, including print, point-of-sale, direct marketing and social media. Please email your entries to UKambassador@travelweekly.
co.uk by Friday, May 22, and include images or links to supporting material.
Caroline Brown, commercial
director of Shearings and chairman of Abta’s UK tourism and leisure group, said: “We are delighted to be introducing this award for 2015. Some of the best agencies in the country are honoured at the Travel Brit Awards.
“The UK
Ambassador Award is designed to recognise, reward and inspire an outstanding contribution to domestic tourism.” The UK Ambassador Award will
be presented in association with Travel Weekly, the media partner for the Travel Brit Awards.
The category is open to travel sellers or agency branches. They will be expected to demonstrate how a strong UK sales focus has improved their commercial performance over the past 12 months. Three finalists will be invited to the awards, where the winner will be announced by
Travel Weekly’s editor-in-chief, Lucy Huxley.
The participating suppliers are Hoseasons,
Bourne Leisure, Great Rail Journeys, Shearings Holidays, SuperBreak and VisitEngland, as well as new partners Airways Holidays, Condor Ferries and Visit Guernsey.
The event has will have a ‘Red, White and Blue Ties and Tiaras’ theme
Abta LifeLine once again named Brits’ charity partner
Abta LifeLine has once again been selected as charity partner for the 2015 Travel Brit Awards. As well as raising funds
at the event, the charity will provide an update on upcoming activities. Trudie Drake, director of
Abta LifeLine, said: “I am delighted that Abta LifeLine will be at the Travel Brit Awards. It is an excellent opportunity to raise vital funds for the charity and to tell colleagues about the amazing support we can give them and their families, in times of need.” Upcoming Abta LifeLine
fundraising events that will be promoted at the Brits include the London to Brighton Cycle ride on September 6. The charity also encourages the industry to hold its own events, and has produced an A-Z guide to fundraising.
abtalifeline.org.uk
TRAVEL BRIT AWARDS
Search begins for domestic sector’s agent champion
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