FEATURE MATERIALS HANDLING & CONVEYING
ORDER PICKER COLLECTS award for customer-centric design
Crown has been awarded for its approach to design which focuses on improving productivity and safety based on a thorough understanding of the operator-forklift relationship
C
rown, one of the world’s largest material handling companies, recently
gained its fourth award for the GPC 3000 order picker with QuickPick Remote by winning its 14th GOOD DESIGN Award from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. Honouring the innovative remote glove technology for order picking, the award programme’s jury recognised Crown for its dedication to design that challenges traditional thinking. Crown’s approach to design focuses on ideas for improving lift truck operator productivity and safety based on a thorough understanding of the operator-forklift relationship.
REDUCE FATIGUE AND IMPROVE PRODUCTIVITY In developing the Crown GPC the company leveraged research showing that operator time spent off the forklift can be as much as 90% of the total picking cycle. To help reduce fatigue and improve productivity Crown designed its GPC order picker with QuickPick Remote technology to advance to the next picking location with the touch of a button on the wireless remote, removing the need for operators to climb repeatedly on and off the truck’s platform and keeping their hands free for actual order picking. Long-term tests by Crown customers
found that overall productivity improved by an average of 10% with some companies reporting up to a 25%.
EXTENSIVE EVALUATION During the test week for the International Forklift of the Year Award 2014 Dutch independent journalist Theo Egberts, owner of Buro Andersom and Andersom Testing, extensively evaluated Crown's QuickPick Remote system. “According to Crown the QuickPick
Remote system not only improves productivity it enhances the well-being of order pickers,” says Egberts. “Our test proved they weren’t exaggerating. “The benefits of this intuitive system
multiply in direct proportion to the intensity of the order-picking process.
S12 MARCH/APRIL 2015 | MATERIALS HANDLING & LOGISTICS
We constantly strive to develop customer-centric equipment and material handling technologies that improve safety and comfort for operators and efficiency and productivity across the operation
For example, the Auto Steer Correction feature plays an important role by enabling continuous, trouble-free order picking. The cleverly devised glove control system is the key to this successful solution.”
CUSTOMER-CENTRIC EQUIPMENT “We’re honoured to be recognised with a GOOD DESIGN award for 2014,” comments director of design Jim Kraimer. “We constantly strive to develop
Customers of Crown's GPC 3000 order picker have achieved 10-25% better productivity with its QuickPick Remote technology
customer-centric equipment and material handling technologies that improve safety and comfort for operators in addition to heightening productivity and efficiency within the entire operation. As the material handling industry evolves and incorporates new technologies we will continue our efforts to help ensure forklift operators are safe, comfortable and productive with each shift.” Crown’s forklifts and material handling technologies have earned more than 80 awards from design associations and institutions since 1965. Founded in Chicago in 1950, GOOD
DESIGN remains the oldest and most recognised programme for design excellence worldwide. In 2014 the museum received submissions from thousands of the world’s leading manufacturers and industrial and graphic design firms from more than 48 countries. For a list of this year’s award winners visit https://chi-
athenaeum.org/about-good-design.html
VERTICALLY-INTEGRATED PROCESSES Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology supported by superior after- sale service. The company’s business philosophy utilises vertically-integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts in addition to automation and fleet management technologies. The company’s global headquarters is
located in New Bremen, Ohio, USA with regional headquarters in Australia, China, Germany and Singapore. Its employees number more than 10,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries.
Crown T: 0800 4704667
www.crown.com Enter 306
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