www.tdnewsflash.co.uk
n Thought Leaders n •
Peter Hubbard, Managing Director UK & Ireland, Tech Data Mobile says that the new family of Microsoft® resellers and mobile dealers
Meeting the desire to do more Te explosion of mobile devices is there for everyone to see – and it’s a colossal opportunity for the IT reseller. You only have to look around you to see it happening. Just about everyone is carrying a smartphone today and many users also take their tablet or hybrid laptop with them, wherever they go. Users can do more and they want to do more.
Peter Hubbard: Pushing potential opportunity in the B2B sector
Tis is a trend that’s engulfing business users as much as consumers and presents a massive growth opportunity for B2B resellers – to deliver the devices and services customers want and to enable businesses to integrate mobile devices into their own systems and working practices.
Freedom and security – finding the right balance
For business customers, the explosion of mobile devices is already presenting significant challenges. Users expect to have the same immediate, anytime access to apps and information at work as they have in their personal lives.
New capabilities are being offered and deployed on mobile devices all the time, updates are available almost by the minute – and it’s essential that they are accepted and implemented right away. Users know from their own personal experience that they need to keep up to date. But they will see any IT department or corporation that does not allow them to work freely while they are on the move as being unnecessarily restrictive.
Many will want to use the latest and greatest mobile devices – and the newer, the more unique and the more personal those devices are the better. Others may not be as fussy, but they will still want devices they can use immediately and effectively.
Te IT department meanwhile is striving to ensure everything that’s connected to the network is secure and manageable. Tey need to balance the expectations and demands of users against the regulatory and security needs of the organisation. Everyone in business is aware of the need to keep information
38
Lumia devices presents a really special opportunity for IT
and systems locked-down. But what if a laptop or mobile is simply left, unintentionally, on a train or in a coffee bar, unlocked and open to exploitation? Users are busy and they don’t always fully understand the level of risk to which such a loss would expose their organisation.
Simply dealing with the explosion of the number of devices in use is a major headache for the IT department. While many have moved away from embracing BYOD and implemented CYOD policies to regain some degree of control, they still face the challenge of coping with many different environments, versions and updates, and ensuring compliance and compatibility between them. Having one operating system that is consistent across all devices makes it much easier to manage the rapid expansion and use of mobile devices.
Inevitably, meeting these differing requirements means making some kind of trade-off between providing the performance, functionality, ease of use and features that users demand, and the control and mitigation of risk the organisation insists upon.
Microsoft® and Lumia – from a customer perspective
For business users, the idea of being able to use mobile devices that are powerful, flexible, and stylish, and also meet the security, support and technical needs of the business is very attractive.
Tis is what Microsoft® has built with Microsoft® Lumia. Tere is something for everyone in the Microsoft® Lumia family – premium devices for those who need a larger display, smartphones for users who need optimum mobility and phablets for those who need something in between. Tey are beautifully designed and crafted, so users will be happy to be seen using a Microsoft® Lumia anywhere.
Microsoft® Lumia is built for business. It runs all Microsoft® Office apps, including Lync for corporate-class instant
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56