Newsflash 11.14
n Focus On n •
Finding the right level
Tis simple process will help Azlan to meet the needs of more HP partners, says Dow, as it provides a defined path to the level of expertise and support required. Applied within the new team structure, it is much more dynamic and flexible and provides comprehensive supports across the full range of HP Enterprise technologies.
But this is only made possible by having all the experts – for servers, storage, networking and software, working together as a single, fully-integrated unit, says Dow. Tis was the whole point of bringing the teams together – to enable this new approach designed to meet the developing needs of HP partners and their enterprise customers. ‘We have a big pool of resources that we are able to draw on now. We are going to use those skills and abilities to enhance the reseller’s own capabilities and resources and help them make the most of the value they already have within their business.’
Azlan’s level of HP skills is impressive. It has technical people who are at the highest levels of technical accreditation within HP server, storage, networking software and services. Te recent decision by HP to make this area of the business a distinct entity in its own right will only enhance the strong focus that HP has on these solutions and technologies, so that has come at a good time for Azlan.
Addressing complexity
Dow states: ‘To be working with an HP Enterprise Group that is utterly focused on being the leader in data storage and networking is the best place to be. We bring all of these HP technologies together into one integrated solution – being able to provide a strong networking platform, with HP storage and racking and Gen8 or Gen9 servers, for example. It’s a solutions focus that enhances the reseller’s own technical resources. It provides them with people who can look at the problem the end-user faces and help the reseller build the best solutions for the customer’s needs, using those HP building blocks.’
Tere is going to be much more focus on storage from Azlan’s HP team as this will be the biggest area of market growth over the next few years. Te increased complexity of storage solutions – necessary to deal with the massive rise in data requirements – is going to make this area, potentially, much more profitable.
Highly efficient networking and integration with the servers and data centre will still be required as well, Dow points out. ‘Every server is going to have more data storage connected to it and more devices accessing it, so we are going to see exponential growth around those areas. What
it absolutely key here and where we are investing our time and money, is in people with that knowledge and understanding of the storage and networking, who can help HP partners develop and deliver the right solutions.’
Dynamic and flexible
Te new structure of the HP Enterprise team will enable Azlan to meet the different levels of technical assistance that resellers will need from time to time. With experts in HP servers, storage, networking and software, working together as an integrated unit, it provides support for the whole spectrum of HP Enterprise technologies. Tat’s critical and makes a real difference for HP partners in the current market climate.
‘Te whole enterprise data centre, infrastructure and services area is becoming much more complex. If you are heavily into it already, fantastic, but many resellers who have been supplying servers with some storage are now having to make a game-play shift and really get on top of the complexities of the storage and the security that sits behind. We think that many resellers are ready to make that move and just need a helping hand – which hopefully we can provide.’
Alongside the multi-faceted skills in HP Enterprise solutions, Azlan has an extensive Professional Services team that can provide additional expertise as required. Tere is also a specialist unit that is focused on the needs of managed services providers. Tey will also work closely with the HP team when required.
What really sets Azlan’s newly integrated HP team apart for partners though, says Dow, is the depth of its specialism ‘We are an enhancement to the reseller’s own resources – from building the quote and checking the infrastructure and configuration, to standing shoulder-to-shoulder with our partners in front of the end-user to deliver complex solutions. Tat is what the HP Enterprise Group within Azlan and Tech Data is all about. Te breadth and the depth of our knowledge is, I think, unchallenged.’
01256 788 000
www.techdata.co.uk
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