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G2E 2014


the “Walk With Chips” module, which allows casinos to automate data- gathering when customers walk with chips, saving time, while increasing accuracy and compliance. With NEWave in their stable as well, there is simply too much to go in


to here – but we will look at this combination in a future issue of Casino International.


Merkur Merkur Gaming, a subsidiary of the Gauselmann Group, had the chance


to wow international clientele with lots of interesting new product innovations this year at G2E. The game designers scored well here, primarily with their new highlight, the ‘Ozone’, as well as the innovative cabinet versions ‘Avantgarde SLT’ and ‘Evolution SL’. “We are very pleased with the results of this year’s G2E Las Vegas and


have established lots of important and, above all, high-quality contacts for the future. In addition, the G2E provides the opportunity to obtain a complete overview of new trends in the industry”, said Ralf Markmann, speaker of the Management Board, who was at the forefront of Merkur Gaming at the trade fair in Las Vegas for the very first time. “Merkur Gaming can simply not afford to miss out on this leading trade fair for this very reason. In addition, many of our customers from our target markets across Latin America, Colombia, Peru and Europe visit the G2E.” Particular attention


was given to the ‘Ozone’ this year, which is shaped like a sphere and offers an entirely new and unprecedented gaming experience alongside its attractive design – a true eye-catcher. The player sits within the sphere and can immerse him or herself within the game undisturbed. The game attains a completely different dimension within the ‘Ozone’ with a surround sound system and graphics in full HD quality. Even the new ‘Evolution SL’ and ‘Avantgarde SLT’ cabinets consolidate razor sharp images and gaming animations of the very highest quality with HD technology. Paired with the new games from the Merkur Gaming think tank as well as the ‘made in Germany’ superior quality recognition, the illustrated product portfolio offers exactly the right package to be well equipped to meet the international markets. The extensive gaming library of Merkur Gaming has grown by 17 new and exciting games. Moreover, the development of the ‘Highflyer’ shows that Merkur Gaming has the right feel for the needs of the customer. Players on the ‘Highflyer’ can take advantage of the most relaxing sitting position and thereby truly enjoy the gaming experience, thanks to the floating upper monitor.


Aristocrat “This is one of the most exciting times in Aristocrat’s 61-year history. A


series of targeted acquisitions, investments in cutting-edge hardware, technology and high-profile licenses, plus market-leading creative talent


OCTOBER 2014 51


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