G2E 2014
our solutions and our total solutions for count room efficiency. We are using that kind of terminology to let people know the kind of efficiency that we bring, and that we have a total solution. Basically, it is an end-to-end from prepping all the way through connectivity, processing – we look at the total process in the casino, we are not coming in just to sell this product or that one; we want to look at each individual casino as unique within themselves, which means evaluating what each casino is doing then trying to fit a solution to them for their goals and requirements in operation. “Even within our booth we are trying to show what a count room might look like using parts of our software and hardware.” It certainly seems like a no-brainer when you see the efficiency such an investment can bring, but as with many technologies a stumbling block can be the potential buyer’s short-term view as ROI may not be immediately obvious. Jim said: “I tell our service technicians my job is the easy one as a salesperson, theirs is the hard one as they have to keep the customer happy for the next 10-15 years, because that’s how long our equipment lasts. Once people can understand the true cost of ownership is of G&D equipment, and our solutions, they typically begin understanding why they want to go in this direction. If you look at price only, it may look more expensive – but if you look at the bigger picture, what we are replacing, the number of people you need in our count rooms versus others, the cost of ownership is much less expensive and the payback, the ROI is much quicker than people realise.”
GTECH
They took the star of last year’s show, SPHINX 3D, and added to it. Sphinx has to be the best-designed slot game I’ve seen for a long time, where what could be dismissed as a gimmick actually makes the game a complete, immersive experience. Now, GTECH has added to the True 3D game library with Bejeweled 3D, Dragon’s Temple 3D, Dreams of Asia 3D and Aladdin’s Fortune 3D. Each title has unique aspects, each one uses 3D to add to what is already a solid game. They work with or without the 3D – and players can choose just how much of a 3D effect they experience with a touchscreen slider – but with it, they absolutely shine. With all the talk of mergers and acquisitions over the summer, it’s great to get back to basics and admire a well-designed, perfectly-executed game and GTECH again has the stars of what was a very strong show. Elsewhere, the company showed new
community games from its licensed PopCap brand library. Fans of Zuma and Bejeweled will love the latest additions to the Community product line, Bejeweled Community and Zuma
Adventures, both available in a three-game configuration. Bejeweled Community features two entertaining base games as well as a variety of randomly triggered Bejeweled Bonuses. Zuma Adventures offers two unique base games, market-proven Community bonus eligibility and three innovative Community bonuses. The eternally successful DEAL OR NO DEAL is still going as strong as ever, with the newest version in the series, DEAL OR NO DEAL Las Vegas!. Using the MaXVusion cabinet and featuring Howie Mandel and the DEAL OR NO DEAL ladies, this brand-new title is set against a glamorous Las Vegas backdrop and offers two base games that share a unique middle reel that only contains wilds and bonus triggers. The bonus is played during and intermittently throughout the base game. The Money Drop, offering two base games and highly interactive players’ choice bonuses, completes GTECH’s licensed product offering. Interactive customers will find a solid suite of
products from systems to games and services designed to work individually or together at GTECH. With solutions for poker, casino, bingo, sports betting and lottery markets, GTECH provides open architecture systems to allow fast integration of third-party products, easily creating a successful online solution tailored to customer needs. G2E enjoyed the launch of the company’s new betting platform WagerWise, a Poker App for Tablet and Poker Network Solution, and GTECH s exciting Play for Fun and Virtual Currency solutions. All games will be available to connect directly to the customer platform or through GTECH’s Player Account Management system, an innovative solution that offers a single 360- degree view of the player.
Casino Technology Casino Technology has expanded into the
systems side of gaming in the last year or so, with an impressive, modular (so eminently scalable) end-to-end casino operations system suite called THE BIG 5. It comprises: • ELEPHANT is the system’s remote game server, which of course allows casino floor diversification. It provides the most popular genuine Casino Technology and third party game content through its integration with some of the leading online casino platforms, giving operators a head start into online gaming.
• RHINO CMS, the advanced casino management system which itself incorporates an accounting module, monitoring, jackpot system, a cashless module, an option for CARDBANK (effectively a TITO replacement with anonymous cards generated, ideally for non-carded players, reception module, CRM, player tracking, staff workstations… And a lot more. • LEOPARD, the back-end online casino management platform, which gives both operators and players the flexibility of choosing between a wide range of casino games and products seamlessly integrated into a single casino lobby and wallet. • LION is the company’s money management system, empowering an advanced and easy to use land-based/online payment infrastructure utilizing world recognised smart card technology. It’s a fascinating system, and looks truly scalable; it is designed for complete customer retention and interoperability. A very interesting suite of products and a neat expansion from a company best known for its slots. We will be featuring more on this in a later issue.
OCTOBER 2014 39
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