G2E 2014
G2E 2014 G
ambling has long been cited as one of the key drivers for the growth of the internet in its early days; between gambling and, well, ‘adult leisure’ web sites, much of the web’s
early growth and investment into security and online payments technology came from the two sectors. However, the land-based side of our industry has a replacement cycle that means investment outside of that is quite a rarity, which means we can sometimes seem to lag behind industries that we could be leaping ahead of. Of course, when technology from other industries becomes integrated into casino technology, it is often as a mature, working tech rather than an emerging one with errors still to surface. A great example of this is Duetto’s Game Changer, which was originally developed for use in regular hotels and now has a model which means you can rent casino resort rooms for both maximum customer satisfaction and maximum return (you can read about that in this show report and in a later issue of CI). Other technologies this applies to include GTECH’s adoption of True 3D to make astonishing new games and cabinets; Konami’s
outstanding 3D sound was also a highlight for us; TCSJOHNHUXLEY’s Gaming Floor Live has evolved into something quite special, not to mention unique; plus Novomatic’s VIP slots, very eye-catching which is no mean feat at G2E. The next generation of entertainment really is arriving and G2E was just the beginning; we saw some of the best slots we have seen in some time, also proving last year was no blip. The big guns have well and truly reloaded, and smaller companies have also responded. It’s a great time to be in our industry…
Alfastreet
Alfastreet’s 20th anniversary celebrations – which kicked off at ICE earlier this year – continued in Las Vegas. With a new stand design to show off their latest products, visitors from all over the world were able to enjoy this visionary company’s work. A spokesman said: “The response from the
visitors was overwhelming, confirming the direction of our development. The global presence of the brand requires products that have to be adapted to many different specifications yet retaining the distinctive style
Last year marked a clear upturn in the sector’s technology cycle. 2014 saw an even higher standard of product. The next generation of casino gaming is finally arriving – and your customers will thank you for it
and architecture that makes them stand apart from any competition. Alfastreet is present in nearly 90 countries and we have had visitors on the show that came from everywhere. It shows the effort our team has made to design machines and games that are successful despite the great differences between specific markets, making Alfastreet a global gaming reality. The latest versions of our popular games, such as Roulette (auto or live), Sic Bo, Craps, Poker and the genuine show piece, the attractive WoF have been paired with our cabinets, which have premiered in the USA.” R4 roulette was shown for the first time in the US market; with familiar features and proven technology in a compact, attractive design, offering unprecedented gaming experience to players due to the proximity of the wheel and the intimacy of a single gaming position, it is ideal for venues with limited space and could be a very special addition to exclusive VIP lounges. It can be fully customized and adapted to each operator’s individual needs and specifications. Another highly anticipated premiere was the
2014 Alfastreet WIKY single terminal, with the largest touchscreen in the industry at the moment. Despite a huge 32” touchscreen monitor, the WIKY retains almost identical outer measurements to the award-winning SL single terminal with its 23” touch screen monitor – an important factor for gaming floors. G2E 2014 also saw Alfastreet reveal its
partnership with KGM, marking a new direction for their efforts in the US. See our news pages, this issue, for more on this agreement. The company’s spokesman concluded: “The
attendance [at G2E] was really great and we are satisfied with the outcome so far. We are grateful to everybody that came to see us, testing our production or just stopping by for a chat and we can hardly wait for the next one to meet again!”
Giesecke and Devrient Giesecke and Devrient’s Jim Goodwin
explained to CI the company’s ethos regarding its casino products. “We’re here to talk about
38 OCTOBER 2014
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